Operation management Essay Example | Topics and Well Written Essays - 1500 words - 1

Case Assignment Essay Example for Free

Case Assignment Essay a. How did information investigation empower spryness/adaptability? Leading examination gave SEJ the chance to plan areas of stores and conveyances of the correct items at the correct occasions. b. How did information examination decrease extra products that were transitory? Through the recognizable proof of item type, time and recurrence, SEJ had the option to lessen extra merchandise that were transient. Additionally, thinking about climate, neighborhood, and occasions they had the option to change their requesting. c. How did electronic information securing decrease requesting/conveyance lead times? The requests were quickly sent and gotten by the seller so the pivot time was diminished. Slanting these requests additionally permitted the merchants to be set up with the things. d. What insights did Seven-Eleven locate that decided the accomplishment of another store? They utilized a few information focuses including, socioeconomics for age, populace, pay and so on. They considered neighborhood pedestrian activity, close by schools, structures and metros. They likewise offset it with effects of other nearby stores. e. How did Seven-Eleven offer information electronically with its flexibly chain accomplices? They utilized their handheld terminals in each store to arrange straightforwardly through to the sellers. This information was likewise caught for examination and transportation. 3. If you somehow managed to structure a practically equivalent to data and information investigation framework for DCMA to supervise contractual workers and subcontractors: a. What might the objectives of that framework be? For me inclining issues with sub-level providers ought to be tended to. At present we are poor at sharing data inside our workplaces and over the association. A huge scope gracefully chain mapping, rating and following framework with criticism from all representatives would help in being prescient about potential conveyance and quality issues. b. What information would you need to gather and how might you need to â€Å"data mine† it, or break down the information to improve the presentation of the temporary worker organize and get mindful of issues prior? I would incorporate both emotional and target perceptions. Following postponed conveyances, their thinking, CARs, Supplier CARs and provider appraisals or activities against their sub-level would be the initial step. I would likewise incorporate emotional examination by flexibly bind master to recognize different territories of potential worry that might not have created to the point of SCARs or deferrals.

Improving Performance at Every Stage of Your Sales Process

Improving Performance at Every Stage of Your Sales Process There is absolutely no doubt about the fact that all businesses around the world are trying to improve their sales so as to see more cash in-flow and gain more profits. The overall success of an organization primarily depends upon how and how much sales is made. In order to ensure profitability, a procedure called the ‘Sales Process’ is adopted and followed. But besides observing each step of the process, how can a company or seller improve performance? © Shutterstock.com | Red DeerThis article shall help throw light on 1) an introduction to the sales process, 2) a description of the eight steps of the sales process, and 3) how to improve the sales process along the eight steps.SALES PROCESS: AN INTRODUCTIONSales Process is a term that is used to refer to the method or approach of selling a product or a service to the customers. This process includes not only a plan of making sales but also the interaction between the buyers, the salespersons and the company that has hired the salespersons. Sales Process can either be the simple process of selling but is also a proper and structured technique starting from identifying potential customers to delivering the products after receiving payment.For every business around the world, sales is one of the most important aspects upon which depends on the likelihood of profits and profitability. This is why it is important to have a standardized and well-planned process to make sales. This is wh y, sales process is also defined as the systematic series of steps that are followed to chart out and monitor the interaction with potential buyers from the very first step of communication to the last step of closing the deal. The entire process involves efforts and engagement of not just sales reps but also strategy makers, decision makers and other professionals of the sales department.THE EIGHT STEPS OF THE SALES PROCESSSince the Sales Process is a step-by-step procedure that eventually leads to closing the deal, it is divided into 8 main steps that almost all businesses follow. The main benefit of dividing the process into these steps is the easy execution and understanding as well as division of responsibilities among various sales professionals. Also, by dividing the process into parts, one aims to achieve one small goal at a time, thus making the process easier to achieve.Step #1:     ProspectingProspecting is the first and one of the most important steps or parts of the sal es process. Prospecting basically means and involves looking for new prospects or potential buyers and the key to this step is to know where to look. One way in which this can be done is by making a list of the existing customers and then figure out the best strategies of approach for each type or category of the customers. It is important that you know what the differences are between leads, qualified prospects, and prospects. Make sure you don’t waste your time in searching those who may not give in or buy.Step #2:     Pre-approach Planning of the saleNow that you have searched for prospects or possible buyers, it is time to plan the method to approach these prospects with a deal or sales pitch that they may be interested in. This is an important step as this involves your first interaction or communication with your possible long-term customers, and you do not want to mess it up here. It is the beginning of a new association or relationship, and there must be a proper plan or strategy of approach. Planning is a process that can sometimes take time, high-level expertise and experience from established sales experts.Step #3:     Cross questioning and identificationThe next step in the sales process is to find out what the needs of your prospects are. Without knowing or analyzing their needs, you may not be able to provide them with the product or service they are looking for. Identification of what the requirements of the customer base is usually involves asking questions, noting down answers and then evaluating those answers to come up with customized solutions. From here, you may be able to qualify your prospects so that you know whether you have to pursue them further or not.Step #4:     Assessing the needsOnce the identification of those potential buyers who are suitable for your product type has been done, the next step is to analyze and assess their needs and what their expectations are from the products that you are offering. Needs assessments can b e done in many ways like asking questions, conducting surveys, using polls, making sales calls and through online quizzes, etc. This step helps to identify the main requirements of most people so that efforts can be made to fulfill those needs.Step #5:     Presentating the sales pitchThe focus of a business or seller must be to focus on the benefits of the product or service to the customers rather than focusing on the features. This will help the business to create a presentation that highlights the benefits of the product to the customers rather than putting stress on the features possessed. This step involves the making of an excellent sales presentation which is made from the perspective of the customers rather than the business. The previous step of needs assessment must be fully incorporated within this step to engage and intrigue the audiences.Step #6:     Addressing concernsWhen you go on the path of the sales process, then you may definitely interact and communicate with pr ospective buyers, and this will let you know about customer objections, concerns, and grievances. As a seller who is trying to satisfy the consumers in the best possible way, it becomes your responsibility to address these concerns and offer a solution accordingly. The product or service thus offered must be free of any problems that might bother the customer. Doing so will not only improve the trust that your prospects have on you but will allow encourage them to buy from you immediately.Step #7:     Closing the salesIf a salesperson fails to close the deal, then the sales opportunity will most definitely be lost, and this is what happens in 80% of the sales of failing to close the deal. Closing is the process of furthering the sales process and finalizing the deal. This is the step when the prospect agrees to purchase the product or service or makes the payment. This is the part of the sales process when all obstacles have been overcome, and results finally begin to show. Closing may, however, mean different things in different scenarios and parts of the sales process. For example, for some closing may mean when a salesperson manages to get an appointment or when the customer asks ‘what is the price’ and so on.Step #8:     Following upOne of the most neglected yet important parts of the sales process is the part that follows the close, and it is called follow-up. When a salesperson has managed to close the sale, he/she must definitely follow up with the prospect or customer in order to nurture the relationship further and with the aim of not letting the prospect change his/her mind. This is a good way to remain in the mind of the prospect and may even require some amount of persistence. This is a way to ensure that those who have already converted continue shopping from you and those who haven’t are given more reasons to convert.WAYS TO IMPROVE PERFORMANCE DURING THE SALES PROCESSThese days, the growth of an organization is not merely dependent upon th e amount of profit it makes but also on the kind of customer experience it provides and the way the sales process is handled. Having a well-planned sales process cannot be considered equivalent to a good sales process. Most businesses work on a static sales and business model that stops working after a point or shows results only to a limited extent. In such a scenario, in order to improve sales and the way you serve your consumers, it is important to work upon refining and improving each step of the entire sales process. Working on the customer experience at each of the touch points here is the key to a better performance and long-term benefits. The following are some of the main ways to work on the sales performance at each of the steps:At Step #1 (Prospecting)Do you know that according to most sales representatives around the world, it is harder to acquire a new customer than selling to an existing one? If the first step of finding and acquiring new prospective buyers can be impr oved, this very thing can be made easier. There are many ways to improve upon the process or step of prospecting, and one of the first ways is to improve the referral system with existing customers. The better the referral system, the easier will it be to find potential customers. By making a list of the existing customers and dividing customers on the basis of approach needed to connect to them, you will be able to figure out the various ways there are to acquire prospects. This is not just a one-time effort or activity and must go on in the background at all times for best results. The more the potential buyers you can list down, the more will be the number of conversions and hence sales.At step #2 (Planning the sale)Now once you have worked on improving the way you list down potential customers, the next step is to work on the approach you follow to contact them or reach them. This is the step where you make the first contact with your potential buyers, and it must come across as impressive and convincing. If a wrong step is taken here, you may lose a valuable prospect. Your approach could either turn out to be highly effective or it may make you seem like a bothersome sales rep. At this stage, the guard of people is up and to bring it down, you will need to present yourself and your brand in such a way that the prospect feels like you really have something good to offer. One way to make the first communication is by making a highly effective and well-scripted sales call. If the needs of the customers are focused on more than the features of your service, then chances of success will be higher.At step #3 (Cross-questioning and identification)Once you have approached or contacted all potential customers, you may have got an idea of which prospects are unlikely to buy. The way in which you can identify the most likely customers and churn out the less likely ones can be termed as ‘identification’. Some ways in which you can improve the identification step is by asking a few questions from the prospects. Make sure you prepare a list of all possible questions that can help with this step. Some of these questions have been given below:Are they the decision makers? The first thing that you must try to know is whether the person you are dealing with is the one who will make the ultimate decision or are others involved.Do they have a similar product? Another thing that you must know is whether your prospect owns a product of the same category.Is your product better than theirs? If the product being offered by you is not better than the one already owned, then most probably the prospect won’t buy from you. It is thus not advisable to waste your time and theirs by advancing further.At step #4 (Assessing the needs)Needs assessment enables you to know how you can be of use or service to the prospect. It is the responsibility of each salesperson to assess or evaluate the needs, requirements and expectations of the potential buyers so as to deliver them the solution closest to their needs. Again, the only way to know this is by asking several intelligently framed and well-planned questions. Asking these questions not only helps you to know what your customers want but also makes them feel that you genuinely care and thus builds trust as well. Getting answers also enables you to figure out certain issues that the prospect may have. The list of these questions must be made before hand and by taking the customer specifications in mind. The questions must be put forth politely and in a conversational tone rather than making them sound overbearing.At step #5 (Presentating the sales pitch)Making a presentation is the next step of the sales process and requires a lot of pre-planning and brainstorming. In order to improve upon your presentation, you can follow some of the following tips:Do your research It is important to know the audiences beforehand so that the presentation can be tailor made according to them. This requir es you to do a little bit of research beforehand. A well prepared and researched presentation will not only help to gain trust but also impress audiences.Work on your look The presentation cannot be made casually, and it is important that you look both professional and serious. Wear formal clothes, look neat and tidy and make sure you are on time.Have a conversational tone It is true that a presentation is usually not a two-way street but it is crucial that you have a conversational tone and engage your audiences as much as possible. This helps to build a rapport and also keeps the prospect interested.Set a time limit It is important to have a time limit and not go beyond that time in your presentation. It must not be too long as lengthy ones tend to get boring.At step #6 (Addressing concerns)If you think that objections are a bad thing, then you probably aren’t seeing the whole picture. It is important to know and address the objections and concerns of the prospects as this is a good sign that he/she is actually interested in buying from you. To improve this step, you can follow some of the following tips:Listen patiently The first tip to address the concerns is to listen patiently to the objections of the prospects. Give the prospects a chance to explain themselves and don’t cut them in between.Show concern The prospect will know that you truly care if you show some concern and repeat in short what he/she has just said. This shows that you have been listening intently and genuinely plan to do something about it.Check back with a solution Offer the prospect a solution either by reaching back or figuring out the answer there and then.Get back to the conversation After concerns have been addressed, make it a point to get back to the conversion and move again to the sales process.At step #7 (Closing)Most salespersons avoid closing as this process may seem hard to them. But this is an essential part of the sales process that truly guarantees sales and hence profits. The first step to improving this step is to make sure you do follow it. The next is to ensure you get a definitely an answer before pausing or breaking communication with the prospect. Broadly speaking, closing is a lot about finding out the obstacles and overcoming them. There are many ways in which you can close but to improve the process, you can follow the below tips below:Make sure if the prospect shows any negative signs, you convert the negative into a positive and set up a date for the next appointment.If the customer asks for the price of the product or service, then make sure you make advancements in the process and quickly close the deal after that.At step #8 (Following up)Following up is a process in which many salespersons tend to go wrong since they tend to become bothersome or too persistent. There is an art to follow up and maintain a constant communication with the prospects or those who have been converted. Make sure you stay on the forefront of the prospects mind but in a subtle way. Following up should never really end, even if the pace slows up after a while and if sometime between this and the last conversation has passed. Some ways to follow up is to send promotional messages, emails, follow up calls and another way to send across information and make way for communication. This helps to gauge the willingness of the prospects to buy from you or to pick up the conversation or communication from where it was last left off.

Womanhouse, CalArts 1970s Feminist Art Collaboration

Womanhouse was an art experiment that addressed the experiences of women. Twenty-one art students refurbished an abandoned house in Los Angeles and turned it into a provocative 1972 exhibit. Womanhouse received national media attention and introduced the public to the idea of Feminist Art. The students came from the new Feminist Art Program at the California Institute of the Arts (CalArts). They were led by Judy Chicago  and Miriam Schapiro. Paula Harper, an art historian who also taught at CalArts, suggested the idea to create a collaborative art installation in a house. The purpose was more than just to showcase womens art or art about women.   The purpose, according to Linda Nochlins bok on Miriam Schapiro, to  help women  restructure their personalities to be more consistent with their desires to be  artists and to help them build their art making out of their experiences as  women. One inspiration was Judy Chicagos discovery that a womans building had been part of the 1893 Worlds Columbian Exposition in Chicago. The building was designed by a woman architect, and many art works, including one by Mary Cassatt, were featured there. The House The abandoned house in the urban Hollywood area was condemned by the city of Los Angeles. The Womanhouse artists were able to postpone the destruction until after their project. The students devoted enormous amounts of their time in late 1971 to refurbishing the house, which had broken windows and no heat. They struggled with repairs, construction, tools, and cleaning out the rooms that would later house their art exhibits. The Art Exhibits Womanhouse was opened to the public in January and February of 1972, gaining a national audience. Each area of the house featured a different work of art.   â€Å"Bridal Staircase,† by Kathy Huberland, showed a mannequin bride on the stairs. Her long bridal train led to the kitchen and became progressively grayer and dingier along its length. One of the most famous and memorable exhibits was Judy Chicago’s â€Å"Menstruation Bathroom.† The display was a white bathroom with a shelf of feminine hygiene products in boxes and a trash can full of used feminine hygiene products, the red blood striking against the white background. Judy Chicago said that however women felt about their own menstruation would be how they felt seeing it depicted in front of them. Performance Art There were also performance art pieces at Womanhouse, initially done for an all-female audience and later opened to male audiences as well. One exploration of men’s and women’s roles featured actors playing â€Å"He† and â€Å"She,† who were visually depicted as male and female genitalia. In â€Å"Birth Trilogy,† performers crawled through a â€Å"birth canal† tunnel made of the legs of other women. The piece was compared to a Wiccan ceremony. The Womanhouse Group Dynamic The Cal-Arts students were guided by Judy Chicago and Miriam Schapiro to use consciousness-raising and self-examination as processes that preceded making the art. Although it was a collaborative space, there were disagreements about power and leadership within the group. Some of the students, who also had to work at their paying jobs before coming to labor at the abandoned house, thought that Womanhouse required too much of their devotion and left them no time for anything else. Judy Chicago and Miriam Schapiro themselves disagreed about how closely Womanhouse should be tied to the CalArts program. Judy Chicago said things were good and positive when they were at Womanhouse, but became negative once they were back on the CalArts campus, in the male-dominated art institution. Filmmaker Johanna   Demetrakas made a documentary film called Womanhouse about the feminist art event. The 1974 film includes the performance art pieces as well as reflections by the participants. The Women The two primary movers behind Womanhouse were Judy Chicago and Miriam Shapiro. Judy Chicago, who changed her name to that from Judy Gerowitz in 1970, was one of the major figures in Womanhouse. She was in California to establish a Feminist Art Program at Fresno State College. Her husband, Lloyd Hamrol, was also teaching at Cal Arts. Miriam Shapiro was in California at that time, having originally moved to California when her husband Paul Brach was appointed dean at Cal Arts. He accepted the appointment only if Shapiro would also become a faculty member.   She brought her interest in feminism to the project. A few of the other women involved included: Faith WildingBeth BachenheimerKaren LeCocqRobbin Schiff Edited and updated with content added​ by Jone Johnson Lewis.

Essay On The Ability To Perceive Quietness - 792 Words

the ability to perceive quietness today much of our society is overtaken by distractions such as social media, texting, tweeting, making calls, as well as other things making us too busy in our everyday lives to be able to sit down and take a deep breath. We as people have so many things running through our brains all at one time we can never just take a moment to ourselves and think. I myself even find it hard to separate myself from everyday distractions like my cell phone, and computer so, I decided to take two, one hour sessions in two separate locations to record and analyze everything I heard and witnessed during those two sessions of silence without any possible distractions. The first session of silence that I conducted was†¦show more content†¦Not tonly do I hear music but I hear the sound of kids playing games in the basement as they scream and laugh. Not only where the sounds joyous but the aroma of cookies, butter horns, and chocolate truffles filled the air and before I even knew it the hour was up and it was actually a quite pleasant experience that I had just listening to everything going on and it made me realize that life shouldn’t be about who’s doing what on social media and what’s going on in the news, but it should be about what you’re doing in that moment and who your with that makes it special. I would never have realized that with my phone in front of me and I think if we asShow MoreRelatedThe Taming Of The Shrew Essay1796 Words   |  8 PagesThe Taming of the Shrew Essay On the The Taming of the Shrew’s very surface, it is seen as a misogynistic attempt to enforce gender roles and stereotypes by showcasing the transformation of a fiery, free-spirited woman to a silenced, subjugated wife. The play revolves around the two protagonists, Katharina and Petruchio, as the pair battle over psychological domination. The residents of Padua perceive Kate as a devious and hateful woman towards the beginning of the play, earning her the seeminglyRead MoreMr Benett and the Failures of Fatherhood8365 Words   |  34 Pagesattributing no theoretical to her work; she admitted preten having significance sions at all, claiming only accuracy and proportion and wit for her vir tues.1 once Despite again the her well-known of demurrers, subject in Jane I want Austens in this essay to raise canvass problem novels?to to social from a sociological point of view the nature of her response and economic in English society. My reason for sifting over the changes in the evidence is that I think an adjustment already finely groundRead MoreIgbo Dictionary129408 Words   |  518 Pagesillustrated the meaning and use of words; the great majority of the examples are due to him. Their merit is that they are not translations from English, but natural Igbo sentences elicited only by the stimulus of the word they illustrate. The short essays which appear from time to time (e.g. under otà ¹tà ¹, à ²Ã¯â‚¬ ¤gbanÌ„je) on aspects of culture are also his work, as are the sketches which served as basis for the illustrations, a large number of new words, and various features of the arrangement. When he had

Long Term Academic Goals Free Essays

My long term academic goal is obtain a bachelor’s degree. That goal is first broken down into semesters in which I take two courses at a time. I am currently taking two courses, and this is my first semester. We will write a custom essay sample on Long Term Academic Goals or any similar topic only for you Order Now I break down the semester into weeks, doing work on a weekly basis. At the beginning of the week, which for me is Monday, I estimate how long it will take me to complete that weeks reading assignment. I divide that time by five days, as I prefer not to read on the weekend, and I read that many hours each day. So, for example, if I estimate that I have five hours’ worth of reading or the week, I would read for an hour each day. In regard to priorities, I establish them by due date of assignments, and amount of work due each class. I try to do the heaviest work load first. My support group consists of my family and friends. I usually talk to them on a daily basis on my commute to work, and I tell them about the work I am doing for each class each week. They listen attentively, and offer advice on how to complete the work in a timely fashion, such as setting aside time each day for school work. My brother is particularly supportive, as both he and I started college when we were both young, and he is Curious as to the changes that have happened over the years. My backup plan in case my computer goes down is twofold. First, I have my laptop on which I can access the internet. On the laptop, I have MS Word, so I can do my assignments. If both my main computer and my laptop go down, I have access to my brother’s laptop, which has MS Word on It as well. I also have access to the internet via my local public library. Finally, I keep track of my assignments and due dates via a paper desktop calendar and my Blackberry. The desktop calendar Is on my work desk. I write every assignment on the date that It Is due on the calendar. When I complete an assignment, I check It off with a purple highlighter. I also put the assignment Into my Blackberry calendar, and set an alarm to go off at 10:00 AM of the date the assignment Is due. Since assignments are not due until midnight of the day they are due, If the assignment Is still outstanding, I have fourteen hours to complete It. This gives me adequate time to still complete the assignment. How to cite Long Term Academic Goals, Papers

Ragtime and Blues free essay sample

Ragtime and Blues are the two music styles that give Jazz her name and life. Ragtime and blues, which are generated and rose into popularity at mostly the same time of period, are usually considered as closely connected because of Jazz and yet are very distinctive music styles. They affect Jazz in different perspectives, such as Ragtime in the usage of syncopation, the swing feeling, and Blues in the composition form, the improvisation, and the â€Å"Soul†. Similarity and difference: What both Ragtime and Blues share is their Black regions. They are both a classic and important component of early Black popular music. Almost all commentators expressed their view that the originators of Ragtime were black, and even some believe that it was imported from Africa; and yet Blues was believed to start in slavery which involved with large population of African Americans. As Scott Joplin, one of the most influential Ragtime musician, stated, â€Å" There has been ragtime music in America ever since the Negro race has been here. We will write a custom essay sample on Ragtime and Blues or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † and this poetic statement would perfectly apply to Blues as well. Historically, ragtime and blues started and rose into popularity at basically the same time. Ragtime’s huge popularity was abetted with the huge dimension of the print of â€Å"Maple Leaf Rag† by Scott Joplin in 1897. Almost the same time, classic blues like â€Å"St. Louis Blues† and â€Å"Memphis Blues† was composed by W. C. Handy. For a long period of time, specifically from 1890s to 1920s which was the time when Jazz becomes a dominant popular music style, ragtime was the typical popular music form in America. The popularity of Blues and Ragtime at early ages was strongly associated with the popular theater in late 19th and early 20th century. Even though ragtime and blues share the same origin and same historical path, they are indeed very different music styles, which determines their contribution to Jazz and make it a new and yet unique music. The definition of Ragtime is the music that signifying the broken rhythm, especially a sort of syncopation. Indeed, the word â€Å"rag† is a verb describing the syncopation process of the music. Syncopation is such a significant character of ragtime and it somehow defines the music style of ragtime. Part of the reason that helps determine the syncopation of ragtime is that ragtime is an instrumental based music genre. At early times, ragtime is dominated by piano, especially with great pianists like Scott Joplin and Ben Harney. And Blues, a more vocal based music, does not evidently engage with syncopation. Syncopation is the most important character that ragtime affects Jazz and some people believe that Jazz is a more complex form of syncopated music. Blues, often considered as a music that generated from slavery, was characterized with the improvisation. Improvisation is defined as creating music on the spot. Improvisation is not only a distinctive but also a great character because never has any music genre in the history before is based on improvisation. Even ragtime is based on pre-written music. Jazz took on this character and developed into a even more complicated, spicy music on the spot with different instrument arrangement. Jazz took improvisation to another level from this great tradition in blues. As far as the music style goes, ragtime is more affected by European style from the composition to instrument. Scott Joplin, the great ragtime musician mentioned earlier, was a classical trained piano player and the effect of classical music is obvious in his pieces. However, blues is more affected by its African origin. It is believed that one of the first blues was directly imported from African folk song. It is a very simultaneous music style and consists of a lot of elements of real life, such as the call-and-answer structure. It is also necessary to mention that the composition of blues like 12-bar blues and AABA structure greatly affect the composition of Jazz, especially at early ages. A lot of the early Jazz songs are in such structure, like the first Jazz recording ever, â€Å"livery stable blues† by Original Dixieland Jazz Band. Ragtime, characterized with syncopation and strong rhythm and beats, was created for the need of people to dance. However, Blues has very strong and evident emotions in the performance, especially with the great vocalists that convey those emotions through their great vocal performance. Bessie Smith, one of the best Blues vocalists of all time, combined the strong rhythm sense with an extremely sensitive feeling of pitch and thus convey them to the large audience. In a sense, Blues gives Soul to Jazz, with those emotions and tones of struggle. Evidently, ragtime and blues, the Black Music, struggle to make them merge into different classes, not only popular but also respected. From ragtime and blues, this kind of struggle carried on with Jazz and gives Jazz the identity, the structure, the tone and the â€Å"soul†.

Definition and Examples of Grammatical Concord

Definition and Examples of Grammatical Concord The word concord is derived from the Latin for agreement. When applied to English grammar, the term is defined as the grammatical agreement between two words in a sentence. Some linguists use the terms concord and agreement interchangeably, although traditionally, concord is used in reference to the proper relationship between adjectives and the nouns they modify, while agreement refers to the proper relationship between verbs and their subjects or objects. Mixed concord, also known as discord, is the combination of a singular verb and a plural pronoun. This structure happens when theres a substantial distance between a noun and its modifier and shows up most frequently in informal or spoken language. Discord is motivated when the abstract preference for a phrases meaning to be in agreement outweighs the desire for the formal subject noun phrase to agree. Concord in English vs. Other Languages Concord is relatively limited in modern English.  Noun-pronoun concord calls for agreement between a pronoun and its antecedent in terms of number, person, and gender. Subject-verb concord, as it relates to numbers, is conventionally marked by inflections at the end of a word. In Romance languages such as French and Spanish, modifiers must agree with the nouns they modify in number. In English, however, only this and that change to these and those to signify agreement. In English, nouns do not have an assigned gender. A book that belongs to a boy is his book, while one belonging to a girl would be her book. The gender modifier agrees with the person who owns the book, not the book itself. In Romance languages, nouns are gender-specific. The French word for book, livre, is masculine and therefore, the pronoun that agrees with it- le- is also masculine. A feminine word, such as window (fenà ªtre), would take the feminine pronoun la to be in agreement. Plural nouns, on the other hand, become gender neutral and take the same pronoun of les. Gender-Neutral Pronouns Recently, with growing awareness with regard to LGBTQ equality, there has been a sociolinguistic shift to accommodate those seeking to identify with the use of gender-neutral pronouns. While its or their are becoming common substitutions for his and her, speaking strictly in terms of grammar, they are not in agreement. As a result, a lexicon of new gender-neutral pronouns has been introduced, although it has yet to be universally adopted. He/She: Zie, Sie, Ey, Ve, Tey, EHim/Her: Zim, Sie, Em, Ver, Ter, EmHis/Her: Zir, Hir, Eir, Vis, Tem, EirHis/Hers: Zis, Hirs, Eirs, Vers, Ters, EirsHimself/Herself: Zieself, Hirself, Eirself, Verself, Terself, Emself The Basics of Subject-Verb Concord In subject-verb concord, if the subject of the sentence is singular, the verb must also be singular. If the subject is plural, the verb must be plural as well. The window is open.The windows are open. Of course, these are easy examples but where people tend to get confused is when a phrase is containing another noun is inserted between the subject and the modifying verb and that noun has a different numeric value (singular or plural) than the subject noun. In this example, the first sentence is incorrect: The crates in the warehouse is ready to be loaded.The crates in the warehouse are ready to be loaded. While warehouse is singular, it is not the subject of the sentence. The second sentence is correct. The word crates is the subject of the sentence, so must take the plural form of the vowel (in this case, are) to be in agreement. When two singular subjects are linked in a sentence by either/or or neither/nor, correct usage requires the singular verb. Neither Mary or Walter is available at present. What happens when one subject is singular and the other is plural? Agreement depends on the subject placement in the sentence: Either the dog or the cats are in the basement.Either the twins or Mandy is waiting for you now. Two subjects connected by and take a plural verb. Orville and Wilbur are over by the fence.The rooster and the chickens are missing. There are two exceptions to these rules. The first is when a compound subject is connected with and but through popular use is considered a singular subject. While Bacon and eggs is my favorite breakfast is not grammatically correct, bacon and eggs is considered a singular item on the average American breakfast menu. The second exception is when both subjects are the same entity: The author and illustrator of Where the Wild Things Are is Maurice Sendak. Meanwhile, some plural subjects call for singular verbs: Fifty dollars is too much to pay for that dress.Twenty seconds is all you get before I scream. The following all take singular verbs: each, everyone, everybody, anyone, anybody, somebody, nobody, someone, none, and no-one. Each candle is burning.Everyone is having a good time.Nobody is going to mind if you get to the party on time.Someone is likely to know where the house is.None of us is to blame.

Rules for Latin Syllabification

Rules for Latin Syllabification The syllables in the first line of Vergils Aeneid separated word-internally by /:(1) r/ma vi/rà ºm/que c/no Trà ³/jae qui prà ­/mus ab à ³/ris Knowing the way Latin words are divided into syllables will help you to pronounce Latin and translate Latin poetry. There are a few basic points you need to know. As with most things, there are always exceptions. The number of syllables the number of vowels/diphthongs pronounced separately. For example, Caesar contains 1 vowel and one diphthong, so there are 2 syllables: Cae-sar. There are no silent vowels in Latin. Exercise:Q.How many syllables in the English word alphabet?A.There are 3 in alphabet and they center around the 3 vowels in the word.Q.How many syllables in the English word same?A.There are 2 vowels in same, but 1 is silent, so there is only one syllable.Q.How many syllables in the Latin example (1) above?A.15Check for vowels. The first word r/ma has two vowels and two syllables, the second word vi/rà ºm/que has three vowels and three syllables. Whats that you say? There are 4 vowels? The u after q acts as it does in English, and doesnt count. The third word c/no has two vowels and two syllables. The fourth word Trà ³/jae has three vowels, but only two are pronounced separately, since the ae, being a diphthong (see below), is pronounced together. You can analyze the last three words (qui prà ­/mus ab à ³/ris) on your own. The Latin diphthongs are ae (earlier, ai), au, ei, eu, oe, and ui (rare) [See Wheelock].Examples:TrojaeAurum golddeinde thenEuropaproelium battlecui whoLike English, the Latin syllable divides between consonants or after a vowel and before a consonant. For example, mitto has two vowels and therefore two syllables. Mitto has a double consonant, so the syllable is divided between the ts: mit-to.More examples:Caesar: Cae-sarDeinde: dein-deProelium: proe-li-umThis page is a quick tip about syllables, not stress, but since they are related, and both are necessary for a reasonable pronunciation of Latin, you may be interested. Stress is normally on the penultimate (second to last) syllable if it is long and on the one before (the antepenultimate), otherwise, generally. If you look up amicus in a Latin dictionary, there will be a long mark or macron on the i. That means the i is long and so the syllable is stressed. If there is a diphthong in the penultimate syllable or it is followed by tw o consonants, it is generally counted as long and therefore stressed.Look at the opening example:(1) r/ma vi/rà ºm/que c/no Trà ³/jae qui prà ­/mus ab à ³/risThe ictus is marked with an accent mark. This shows the stress.

Identifying Potential Risk, Response, and Recovery Assignment

Identifying Potential Risk, Response, and Recovery - Assignment Example They are subject to a multiple number of insecurities that could prove to be very disastrous for the business to which the system belongs should it succumb to a threat. Businesses that rely on information systems have an obligation to maintain and keep it secure. As the Information Security Engineer for a videogame development company, it is compulsory that I adopt a vigilant approach to uphold my company’s information security (Godbole, 2009). Attacks, threats and vulnerabilities to the organization Hacking The organization is vulnerable to hacking. Hacking is a criminal act whereby unauthorized people with massive computer knowledge decide to illegally access the personal information on another’s information system, mostly to use for malicious acts that will harm the system’s owner. As identified, the organization’s system is not secure enough to protect itself from hackers. Should this threat not be handled the organization is at a risk of losing its mo st valuable information to anyone who does not have the business’ best interests at heart. Such information in the wrong hands could lead to the downfall of the organization without fail. Obsolescence The organization’s information system is outdated. This is a threat that needs to be addressed. In a business as competitive as the videogames one cannot afford to have information systems that are out-of-date. ... This means that the systems fail to work somehow due to various reasons. I have made an observation that once the systems crash all the information that was contained in it is lost and the organization has to commence from scratch. It does not have to happen this way at all. This is a problem that must be dealt with so as to save time. If all activities in an organization will be stopped just because one system crashed then the business will lag behind (Godbole, 2009). Poor maintenance by staff The organization’s staff are not using the information systems a required. This could be out of ignorance or simply negligence. I recently observed one staff member pour water on a computer’s keyboard. This is an outrageous show of poor maintenance. The systems need to be taken care of on the outside in order to protect the information they carry inside. Lack of maintenance could lead to a double tragedy, that is, irreparable damage to the computer systems and in turn loss of the data they hold. Theft There has been theft of information systems in the recent past o the organization. This is an attack that cannot be allowed to stand as it should be hazardous to the life of the firm. The organization should find out the source behind these threats and tackle it with immediate effect (Godbole, 2009). Strategies and controls to deal with the risks 1) Hacking Hacking can be dealt with using the strategy of risk avoidance. This means ensuring that it doesn’t occur at all. For this strategy to be enforced the organization needs to apply new methods of securing the information systems further. For instance, by creating stronger passwords for files. This will make it harder for a hacker to access whatever is

Measuring Performance Essay Example | Topics and Well Written Essays - 2500 words

Measuring Performance - Essay Example It comprises of Strengths, weaknesses, Opportunities and threats. Strengths are internal factors that can be concluded as advantages to the business (current advantages). Factors such as a focused management, hardworking employees, low costs are positive points for the firm. For Jengo Ltd, a high regard for their clothes by the customers is an impressive point for the future of the business. Weaknesses are internal factors as well that maybe termed as disadvantages for the firm (current disadvantages). Negative factors like a poorly trained workforce, ageing equipment etc need to be evaluated for a solution to arise. For Jengo Ltd, the failure to produce budgets or forecasts for the financial year hints weak planning on the part of the management. However, Opportunities are potential areas for expansion of the business (advantages that can arise in the future). These areas are obtained after an external audit in the market the firm operates in. Identifying new markets, expansion of t he product portfolio and favorable government policies amalgamates in outdoing competitors. Moreover, threats are not to be forgotten while forecasting future business plans (problems that may arise in the future). These usually comprise of the macro environment factors that alter the economic environment, strength of the competition, globalization etc. Jengo Ltd should be careful about changing customer demands as it operates in a highly uncertain business. SWOT analysis draws the primary sketch for foreseeing the future for any business. It is an effective way of gathering information and generating interest in the business activities quickly, mostly used to plan the marketing strategy (Hall, D et al. 2004) Factors in the macro environment effect decisions by the top management. Demographic change, government laws, trade barriers etc are some examples of macro change (Varoufakis, Y. 2007). These factors can be categorized by the PESTEL (political, economic, social, technological, environmental, and legal factors). Political developments regionally, nationally and internationally might effect a business’s strategy. Political decisions can change vital areas of the company such as education for the employees, health benefits, infrastructure, and subsidies for instance. Economic factors may involve the effect of consumer demand patterns, willingness to spend, inflation, fiscal and monetary policies, exchange rates, fixed and variable costs, and changes in the labour market on the business. Businesses may also need to plan out the effects of government policies to haul out the country from a recession (Hall, D et al. 2004). Changes in social trends can create competitive advantages for businesses. Falling birth rate, ageing population, increase in life expectancy can all effect a business. An ageing population would mean a shift in the sort of products demanded and more pensions paid to employees. Pressure groups can also force a business decision leading to serious consequences. Technology uplifts products and processes. Online shopping, bar coding, CAD and CAM are all technological advancements that aid in the advent of superior products. Furthermore, environmental factors might include a legislation to control pollution or views of certain groups about the ingredients of the product. Major climatic changes due to global warming have significantly impacted many industries and external factors related to a

Synaptic Transmitters Involved in LSD Administration :: Serotonin Psychology Essays

Synaptic Transmitters Involved in LSD Administration The nearly concurrent discovery of serotonin (5-HT) and LSD-25 in the 1950 's encouraged a lot of research to be done on the relationship between LSD and serotonin, which helped to develop a greater understanding of the role serotonin plays as a neurotransmitter in the brain (Nichols, 2004). Today it is believed that LSD (and other hallucinogens) stimulate 5-HT2A receptors (Kalat, 2004). Activation of these receptors causes cortical glutamate levels to increase. This is presumed to be a result of a "presynaptic receptor-mediated release" from neurons in the thalumus (Nichols, 2004). Early studies proposed that LSD antagonized the effects of serotonin on peripheral tissues. It was later proposed that the psychoactive properties of LSD may be a result of the blocking of serotonin receptors in the central nervous system (Nichols, 2004). This theory was short-lived however when it was discovered that a brominated derivative of LSD (BOL),a potent serotonin antagonist in peripheral tissues, was found to have essentially no LSD like effects. In 1961, Freedman found that systematic use of LSD elevated serotonin content in the brain (cited in Nichols, 2004). In a later study in 1967, Rosencrans, et al. reported that LSD also reduced brain levels of acetic acid (5-HIAA) (cited in Nichols, 2004). The combined findings of these two studies demonstrated that LSD decreased serotonin turnover in the brain. It is now widely accepted that hallucinogen action is primarily located on receptor 5-HT2A. In a study done in 1955, scientists found that daily administration of LSD resulted in an almost complete loss of sensitivity to the drug after 4 days. It is now believed that this is a result of 5-HT2A receptor down-regulation (cited in Nichols, 2004). In a later study published in 1985, it was found that daily LSD administration selectively decreased 5- HT2 receptor density in rat brains (Nichols, 2004). Studies have shown that activation of 5-HT2A receptors increase inhibitory post-synaptic potentials. However, when compared to serotonin, the maximum effect produced by LSD is 30-50% of that of serotonin. LSD is therefore a partial agonist, rather than an antagonist (Nichols, 2004). Antagonists block the action of a neurotransmitter, whereas agonists mimic or increase the effects of a neurotransmitter (Kalat, 2004). Conversely, LSD is a weak agonist when compared to less intoxicating compounds with stronger behavioral influences. Therefore it is thought that LSD must either activate another monoamine receptor that works with

Performance and Breach of Sales Contract

Running head: Performance and Breach of Sales Contract Performance and Breach of Sales Contract Quynh Nguyen Upper Iowa University BA 302: Business Law Instructor: Paul Croushore Jun 3, 2009 Sales Contract: A sale occurs when there is an exchange of goods or other property from the seller to the buyer for money. In order to create in each party a duty to do or not to do something and a right to performance of the other’s duty or a remedy for the breach of the other’s duty, we need to set up a contract. Obligations of the parties:The obligations of the parties, as assigned in the terms of the contract, are governed by the general law of contracts. The obligation of the seller is to furnish the goods, as agreed upon, the buyer to pay therefore. Thus, when the seller offers to turn the goods over to the buyer and when the buyer offers to pay for them, tender of performance occurs. The seller must make tender of delivery and the buyer must make tender of payment. ?Tender of delivery by Seller: To be in a position to bring suit on a sales contract, the seller of goods must make tender of delivery, that is, offer to turn the goods over to the buyer.Failure to make this offer is an excuse for buyers not to perform their part of the bargain. The seller must put and hold the goods at the buyer’s disposition and notify the buyer that the goods are being tendered during reasonable hours and for a reasonable period of time. In a shipment contract, the seller must put the goods in the possession of a carrier and contract with that carrier for their transportation. Any necessary documents must be sent to the buyer, who must be promptly notified of the shipment.If the seller does not make a reasonable contract for delivery or notify the buyer and a material delay or loss results, the buyer has the right to reject the shipment. Suppose the goods are perishable, such as fresh produce, and the seller does not ship them in a refrigerated truck or railroad car . If the produce deteriorates in transit, the buyer can reject the produce on the ground that the seller did not make a reasonable contract for shipping it. Sometimes the goods are in the possession of a warehouse and are to be turned over to the buyer without being moved.When this situation occurs, tender requires that the seller either tender a document of title covering the goods or obtain an acknowledgement by the warehouse of the buyer’s right to their possession. The risk of loss as to the goods remains with the seller until the warehouse agrees to hold them for the buyer. ?Tender of payment by Buyer: Tender of payment by buyer means offering to turn the money over to the seller. Normally, the buyer has the right to inspect the goods before accepting or paying for them. However, when a contract requires payment before inspection, as when the goods are shipped c. . d. (cash on delivery), the buyer must pay for them first, even if they turn out to be defective when they a re inspected. Of course, if the defect is obvious, the buyer would not have to accept or to pay for the goods. Payment by the buyer before inspecting the goods does not constitute an acceptance of them. Unless the seller demands cash, the buyer may pay for the goods by personal check or by any other method used in the ordinary course of business. If the seller demands cash, the seller must give the buyer a reasonable amount of time to obtain it.Payment by check is conditional on the check’s being honored by the bank when it is presented for payment. If the check clears, the debt is discharged. If the check is dishonored, the debt is revived. In that case, the buyer does not have the right to retain the goods and must give them back to the seller. Buyer’s rights and duties upon delivery of improper goods: Except when a contract requires payment before inspection, as when the goods are shipped c. o. d. as mentioned above, the buyer has the right to inspect the goods befo re accepting them or paying for them.When defective goods or goods not of the kind specified in the contract are delivered, the buyer may elect to reject them all, accept them all, or accept any commercial unit or units and reject the rest. ?Acceptance: Acceptance of goods occurs when a buyer, after having a reasonable opportunity to inspect them, either indicates that he will take them or fails to reject them. When the buyer accept goods and later discovers something wrong with them, the buyer must notify the seller within the reasonable time after the discovery. The failure to give proper notice will prevent the buyer from having recourse against the seller.The buyer is obligated to goods that are accepted. If the buyer accept all the goods sold, she is, of course, responsible for the full purchase price. If the buyer accepts only part of the goods, she must pay for that part at the contract rate. ?Rejection: A rejection occurs when a buyer refuses to accept delivery of goods tend ered. A rejection must be done within a reasonable time after delivery or tender to the buyer. In addition, the buyer must notify the seller of the particular defect in the goods so as to give the seller an opportunity to correct the defect.If the seller gives no instructions within a reasonable time after being notified of the rejection, the buyer may store the goods for the seller, reship them to the seller, or resell them for the seller. In all case, the buyer is entitled to be reimbursed for expenses. ?Revocation of acceptance: If a buyer has accepted the goods on the assumption that their nonconformity would be corrected by the seller and the seller does not do so, the buyer may revoke the acceptance. This revocation must be made within a reasonable time after the buyer discovers the nonconformity.A revocation of an acceptance is not effective until the buyer notifies the seller of it. Buyers who revoke an acceptance have the same rights and duties with regards to the goods inv olved as if they had rejected them. Seller’s right to cure improper tender: If the seller has some reason to believe that the buyer would accept non conforming goods, then the seller can take a reasonable time to reship the conforming goods. The seller has this opportunity even if the original time for delivery has expired. In all cases, sellers must notify buyers that they are going to cure the improper tender or delivery.The seller does not have the right to cure improper tender when a buyer accepts nonconforming goods, even though the buyer may later sue the seller for breach of contract. The seller has the right only when the buyer either rejects the goods tendered or revokes an acceptance of the goods. Breach of Contract: Breach of contract occurs when one of the parties fails to do what was agreed upon in the contract. An anticipatory breach must be made by an act which indicates the party will not complete the work. When breaches happen, the ther party to the contract has specific remedies available under the UCC. ?Seller’s remedies: The buyer may breach the contract in a number of ways. The most common are: by wrongfully refusing to accept goods, by wrongfully returning goods, by failing to pay for goods when payment is due, and by indicating an unwillingness to go ahead with the contract. When a buyer breaches a sales contract, the seller may select from a number of remedies: ? Cancellation and withholding of delivery: If the goods have not been delivered. The seller has the right to keep them upon learning of the buyer’s breach.If the seller is in the process of manufacturing the goods, she has two choices. She may complete manufacture of the goods, or she may stop manufacturing and sell the uncompleted goods for their scrap or salvage value. In choose between these alternatives, the seller should select the alternative that will minimize the loss. ?Stop delivery of the goods: if after shipping the goods, the seller discover that the buyer is insolvent (unable to pay debts), the seller may have the delivery stop by before the goods reach their destination.However, if the insolvency information is incorrect, both the seller and the carrier could be sued for damages suffered by the carrier for not completing the shipment. ?Resell the goods: the seller may resell the goods or the undelivered balance of them. After the sale, the injured party may sue the other for the difference between what the property brought on resale and the price the buyer had agreed to pay in the contract. A purchaser who buys in good faith at a resale takes the goods free of any rights of the original buyer. Recover damages: the seller may retain the merchandise and sue the buyer for either the difference between the contract price and the market price at the time the buyer breached the agreement or the profit that the seller would have made had the contract been performed. ?Buyer’s remedies: A seller may breach a contract in a n umber of ways: failing to make an agreed delivery, delivery goods that do not conform to the contract, and indicating that he does not intend to fulfill the obligations under the contract. The buyer then may select from a number of remedies: ?Cover the sale: If the seller fails or refuse to deliver the goods called for in the contract, the buyer can similar goods from someone else. Then he can recover as damages from the seller the difference between the contract price and the cost of the substitute goods. ?Keep goods and seek adjustment: when improper goods are delivered, the buyer may keep them and ask the seller for an adjustment. If no adjustment is made, the buyer may sue the seller for either breach of contract or breach of warranty, which ever applies. Sue for specific performance: when the goods are unique or rare, the buyer may ask the court to order the seller to do what he or she agreed to do under the contract terms. This request is known as an action for specific perfor mance of the contract.Reference Mallor, J. P. , Barnes, A. J. , Bowers, T. , Langvardt, A. W. (2005). Business Law, the ethical, global, and e-commerce environment. New York: Mc Graw Hill Miller, R. L. , Jentz, G. A. (2008). Business Law Today. Thomson west.

Analysis Of Shirley Ardell Mason s Sybil - 1080 Words

Shirley Ardell Mason also known as (Sybil) was quietly living in Lexington Kentucky, and had ran a art business out of her home in the 1970s. She later died on Feb 26, 1998 from breast cancer due to declining treatment. There was a movie based on Shirley Ardell Mason Life called â€Å"Sybil† which came out in 1976, her real name wasn’t used in the book or movie because she wanted to protect her identity. The movie depicted on what Shirley had gone through as child, which included physical, emotional, and severe sexual abuse of the hands of her mother who was diagnosed with Schizophrenia. Due to Shirley’s trauma as a child she was diagnosed with a multiple personality disorder also called dissociative personality disorder, which consisted of 16 distinctive personalities in 1973 diagnosed by her therapist Dr. Cornelia Wilbur. Shirley Ardell Mason was born on January 25, 1923 in Dodge Center, Minnesota. Her parents Walter Mason and Martha Alice Hageman raised Shirl ey in Dodge center where they were well liked by others. However Shirley’s mother had a strange laugh, which caught others off guard. At times to get back at other neighbors she would sneak into their back yards and do malicious acts while Shirley was there. Shirley suffered from child abuse severely from her mother when she was a toddler up till she was a young teen. Shirley never knew why her mother would do such vicious acts to her. Shirley father was the breadwinner but still neglected Shirley at the same time. When

The Social Collision Of Immigration, Identity And Race

Abstract This analytical paper highlights the social collision of immigration, identity and race to society. Similarly, this paper focuses on the impact of struggling with life changes. This paper will link the book called Americanah by Chimamanda Ngozi Adichie to the theme identity. I will also use this book to describe these three conflicts encountered by Ifemelu, the main character. The way I will approach this paper is by conducting a thorough analysis between each conflict and its collision with society. I will use examples and quotes from the book to convey the information. Thus, this will create a sense of logic, order, and understanding in this paper. The identity of a person provides profound value and traits that are more†¦show more content†¦Ifemelu was eager to finish her education and applied for a visa to study in America (Adichie, 2014, p.121-122). In the transition of migrating to America, she envisioned herself being in a house like in The Cosby Show and attending a school where students held notebooks (Adichie, 2014, p.122). However, when she arrived, â€Å"she stared at the buildings and cars and signboards, all of them matte†¦in the landscape of her imagination, the mundane things in America were covered in high-shine gloss† (Adichie, 2014, p.127). Although Ifemelu was disappointed about the misconstrued beauty she beheld of America, she was going to experience a perennial encounter with the truth about life in America. As Ifemelu struggled to assimilate her new environment, she became self aware of the cultural collision that surrounded her. â€Å"Ifemelu could not sleep, her mind too alert to the newness of things†¦Ã¢â‚¬ (Adichie, 2014, p.130). She was eager to unravel America and acquire a sense of belonging. Ifemelu attends the library in search to comprehend the American culture (Adichie, 2014, p.166). Moreover, she traveled using the subway trains from Brooklyn to Manhattan in hopes of gasping her surrounding (Adich ie, 2014, p.145). In autumn, Ifemelu went to college and was confronted with Cristina Tomas at the registration office. Cristina spoke to Ifemelu as if she â€Å"had†¦some sort of illness that made her speak slowly† (Adichie, 2014, p.163). After this

Multinational Enterprises And The Trade Blocs Essay

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Key Enm4 Free Essays

ENM411 Market leader –Upper-Intermediate 1 UNIT 1-7 Listening |SPRING2010 |SUM2011 |FALL2011 |SPRING2012 | | | Midterm: Builder Higher Test 2, Part 1, Part 2 Cambridge BEC Higher 1- Test 1, Part 1 Cambridge BEC Vantage 2, Test 1, Part 3 Cambridge BEC Higher 1- Test 2, Part 1 Cambridge BEC Vantage 2, Test 4, Part 3 Cambridge BEC Higher 4, Test 3, Part 1 Cambridge BEC Vantage 4, Test 3, Part 3 Final Exam Cam Higher 3-Test 3, Part 1 Builder Higher Test 2, Part 3 Cambridge BEC Higher 2, Test 1, Part 1 Cambridge BEC Vantage 2, test 2, Part 3 Cambridge BEC Higher 1- Test 3, Part 1 Vantage Builder, Test 2, Part 3 Cambridge BEC Higher 2, Test 3, Part 1 Cambridge Pass Vantage Self-study, Test 1, Part 3 Resit Pass Vantage self study- Test 2, Part 1, Part 3 Cambridge BEC Higher 2, Test 2, Part 1 Cambridge BEC Vantage 2, Test 3, Part 3 Cambridge BEC Higher 1- Test 4, Part 1 Pass Vantage self-study, Test 1, Part 3 Cambridge Builder Higher, Test 1, Part 1 Cambridge BEC Vantage 4, Test 4, Part 3 WRTITING Midterm: Your Managing Director is considering how to improve the company’s internal communications, Write a proposal for the Managing Director: Final: Midterm: An international fund is offering grants to small businesses to improve their facilities. Write a letter FE: Your company is considering appointing someone as your assistant,Write a report for your manager, describing: Resit: The graph below shows the profit and loss made on three new products (A, B and C) in the year following their introduction to the market. Using the information from the graph, write a short report READING Midterm Pass Cambridge BEC Higher Selfstudy p. We will write a custom essay sample on Key Enm4 or any similar topic only for you Order Now 33 Cambridge BEC Vantage 2, Test 3 Part 2, p. 60 Cambridge BEC Higher 1, Test 1 Part 3, p. 22. Control Key and Word – Text and Graphics. Cambridge BEC Vantage 3, Test 1 Part 4 Cambridge BEC Higher 2, Test 1 Part 1 Cambridge BEC Vantage 2, Test 2 Part 3, Cambridge BEC Vantage 4, Test 1 Part 4 Cambridge BEC Higher 1, Test 2, Part 1 Vantage Self study, Test 2, Part 3 Cambridge BEC Higher 1, Test 3, Part 1 Cambridge BEC Vantage 1, test 2, part 4 Final BEC Vantage Masterclass Unit 4, Workbook p. 10 Cambridge BEC Higher 2, Test 1, part 2, p. 20 Cambridge BEC Vantage 2, Test 4 Part 3, p. 82 Cambridge BEC Vantage 4, Test 4 Part 4 Cambridge BEC Higher 1, Test 1 Part 1 Cambridge BEC Vantage 2, Test 1 Part 3, Cambridge BEC Vantage 2, Test 2, Part 4 Cambridge BEC Higher 2, Test 3, Part 1 Pass BEC Vantage Self-study, Test 2, Part 3 Cambridge BEC Higher 4, Test 3, Part 1 Cambridge BEC Vantage 4, Test 2, Part 4 Resit Cambridge BEC Vantage Self-study, Test 1, Part 4, P. 24 Cambridge BEC Vantage 2, test 1 part 2, p. 20 Cambridge BEC higher 2, test 2, part 3 p. 30 Cambridge BEC Vantage Self Study, Test 4 Part 4 Cambridge BEC Higher 4, Test 4, Part 1 Cambridge BEC Vantage 3, Test 1 Part 3 Cambridge BEC Vantage Self study, Test 3, Part 4 Cambridge BEC Higher 4, Test 3, Part 1 Vantage Self study, Test 3, Part 3 (used) Builder Higher , Test 1, part 1 Pass BEC Vantage Self study, Test 2, part 4 Grammar and Vocabulary Progress Test 1 + Midterm block 1 + Final Exam + Resit MC Unit 1 This invention reduced production time by a†¦Ã¢â‚¬ ¦ of months, and Freudenberg consequently became one of the biggest tanneries in Europe. issue problem trouble matter Installing an automated system means data is now†¦Ã¢â‚¬ ¦ only once but can be access by anyone in the company. penetrated entered put placed I have received numerous complaints that Meetup is†¦Ã¢â‚¬ ¦ people with unwanted emails. bombarding falling pouring flowing When †¦Ã¢â‚¬ ¦ , effective communicators are good at giving information. peak speaking spoken to speak The manager recommends †¦Ã¢â‚¬ ¦ email only three times a day, allocating a set period of time to deal with it. checking to check check checked If you say something under your †¦Ã¢â‚¬ ¦, you whisper or say it very quietly. mouth ears tongue breath It is easy to †¦Ã¢â‚¬ ¦ the difference betwee n the banknotes used in the country. say speak tell talk Good communicators do not ramble and lose †¦Ã¢â‚¬ ¦ of the main message. meaning light sense sight A †¦Ã¢â‚¬ ¦ person always keeps his or her attention fixed on what he or she wants to achieve. uninhibited focused eloquent succinct When somebody is dismissed from the job, we can say that they have†¦Ã¢â‚¬ ¦ got the boot got the shoe got the sandal got the slipper He was unable to express his disagreement although he is generally †¦Ã¢â‚¬ ¦. amicable assertive accessible agreeable Identifying the subgroups within an organization and making sure each group feels valued and respected can do †¦Ã¢â‚¬ ¦ more to encourage the sharing of information. further far many lot Good communicators make their †¦Ã¢â‚¬ ¦ clearly and avoid technical terms, abbreviation or jargons. points means thought perceptions Not all politicians are eloquent. Some of them even use an†¦Ã¢â‚¬ ¦ autocue notepad sticker auto note Installing an automated system means data is now †¦Ã¢â‚¬ ¦ only once but can be accessed by anyone in the company, wherever they are. paced registered admitted entered 1. Good communicators maintain eye contact and have a relaxed body language when speaking; they really take in what people say. in on at up 2. The speakers went on and on and did not get to the point. I had no idea of what they were rambling about. Rambling digressing interrupting engaging 3. Good communicators sometimes digress and leave the main point to add information and details. However, they will not ramble and lose sight of the main message. Confuse digress explain larify 4. It’s useful to allocate a set period of time to process your inbox, rather than checking it sporadically throughout the day. Allocate indicate deliver distribute 5. The company’s advertising emphasizes that it provides a personal health service tailored to the individual needs. Met tailored satisfied fixed 6. A brave new world is a world in which society has been transformed by technology and science. Brave progressive modern courageous 7. It is easy to tell the difference between the banknotes in the US and the UK. Say tell speak ask 8. He would like to know whether he stands a chance of getting promoted or not. Hang on a second. I am afraid that we are duplicating work because I also asked my department to do this. Copying duplicating wasting imitating 9. Breakdown in communication can bring the world to a halt today. Stop halt cancel interruption 10. If something is in the air, you feel that it is happening or about to happen. air sky hand atmosphere 11. The†¦Ã¢â‚¬ ¦.. articulate people express thoughts and feelings easily and clearly so that almost everyone can understand. Responsive eloquent persuasive articulate 12. He seems so uninhibited here. He behaves and speaks freely and does not care what other people may think. Incoherent rticulate uninhibited inarticulate 13. By creating a relaxed atmosphere, good presenters can easily establish rapport for the audience. And a good rapport, as many presenters will tell you, is half the battle. Set up form establish find 14. The collapse of the company will have repercussions for the whole industry Percussions discussion recession repercus sions Extra Disruptive technology is a new technology, such as computers and Internet, which has rapid and major effect on technologies that existed before. The tariff for something is a list of prices, especially ones which vary according to the time or day of use. When somebody is dismissed from the job, we can say that they have Got the boot Got the shoe Got the sandal Got the slipper A lazy employee who only pretends to work is said to be Swinging the lead Fillblank 1. If something is in the a(ir/air), you feel that it is happening or about to happen. 2. Information o(verload/overload) means that decisions about what to read amongst thousands of potential books and articles is a highly problematic task. 3. I can’t make head or t(ail/tail) of that badly written report. 4. If you give somebody a low-d(own/down) you tell them all the information they need to know. . If you a(ir/air) your views, you express your opinions about something in public. 6. Despite his great s(ense/sense) of humor, he often find it difficult to respond to his audience. 7. â€Å"R(edundancy/redundancy)† is the situation when someone loses their job because their employer does not need them. 8. Good presenters establish good r(apport/rapport) with the audie nce. 9. A(rticulation/articulation) is the formation of clear and distinct sounds in speech. 10. An open p(lan/plan) office is the one which has few or no walls inside, so it is not divided into smaller rooms. 11. A l(ine/line) manager is a person with direct managerial responsibility for a particular employee. 12. Internal communication can be one of the hardest nuts to c(rack/crack) in business. I am not sure whether or not I s(tand/stand) a chance of being promoted soon. As he couldn’t attend the meeting, she is giving a summary of the main point to put him in the p(icture/picture). If you are at a l(oss/loss) for words, you are unable to say anything because something surprising or totally unexpected has happened. If someone drops a h(int/hint), he or she makes a suggestion in an indirect way. Unit 2 In the short term, firms may experience increased risk and decreasing profits when†¦.. going international. Going Traveling Cruising Arriving The main target of the anti-globalization movement is corporate power, not capitalism, but these perspectives do not necessarily exclude one another. progress Movement Arrival Motion Because of the budget†¦. , this year’s focus has been to add value to increase sales without impacting gross profit margin. lack emptiness constraints complications We †¦Ã¢â‚¬ ¦ out promotional activities for various companies in the internet through classified websites. bring take make carry People in Chile prefer instant coffee †¦Ã¢â‚¬ ¦ freshly brewed. to with for about Even the most †¦Ã¢â‚¬ ¦ differences in consumer profile of a Columbian and a Venezuelan will not have been lost in Starbucks. illusive catchy gentle subtle In order to †¦Ã¢â‚¬ ¦ competitive advantage, companies will try to make their products and services stand out from their competitors’. insure secure sure certain Marketers need to be aware of the buying behavior of †¦Ã¢â‚¬ ¦and potential customers. present existing conventional current US-style coffee houses have been †¦Ã¢â‚¬ ¦ up in the upmarket districts of the country. appearing springing coming oing Anyone who knows the Starbucks story can already visualize potential outlets in the most fashionable †¦Ã¢â‚¬ ¦ of the region’s capital cities. neighborhoods neighbors fields factors The †¦Ã¢â‚¬ ¦ aim of advertising is to persuade consumers to choose a specific product or service. efficient extreme ultim ate decisive Brand also presents some intangible aspects of a product since it is how the product or often even the whole company’s †¦Ã¢â‚¬ ¦ by its customers. perceived received believed relieved Brand is the †¦Ã¢â‚¬ ¦ of ideas, feelings, and perceptions about lifestyle and status, image and quality. versus nexus lexis focus Numerous shopping malls offer customer free parking, and all the major retail brands can be purchased under one †¦Ã¢â‚¬ ¦. roof house tower citadel Coca Cola has †¦Ã¢â‚¬ ¦ its soft drinks to every market. economized altered customized separated Consumer tastes vary enormously from one country to †¦Ã¢â‚¬ ¦. another the other ohers other Their mailing list contains plenty of information and data so that they won’t have any difficulty †¦Ã¢â‚¬ ¦ the most appropriate recipients for the mailshots. to identify identify identifying identified The most important decisions for international marketing are probably†¦Ã¢â‚¬ ¦product standardization and variety reduction. hat of what which of those of In international marketing, it is necessary to meet individual national requirements, particularly where †¦Ã¢â‚¬ ¦goods are concerned. consumer consumption consuming consumed 15. The 2008 market is a declining market with businesses closing down, employees losing t heir jobs and a challenging stock market. Reducing declining falling failing 16. This technique is applicable to a wide variety of crops, but some modifications may be necessary to accommodate the†¦ peculiarities of each type. Forms specialties peculiarities specifications 17. Irony†¦ is a situation in which something which was intended to have a particular result has the opposite or a very different result. Subtleness irony peculiarity homogeneity 18. Some analysts say Starbucks was forced to globalize because it had saturated its home market. Balanced equaled saturated justified 19. The extremely †¦volatile exchange rate has contributed to considerable uncertainty in ? nancial markets. Impressive volatile confidential expanding 20. Expanding †¦. operations overseas poses challenges, including finding business partners, protecting intellectual property and complying with different local laws. Businesses Operations ork enterprises 21. For long-term sustainability of the industry, it is important to diversify the product †¦range and move towards products that are less resource intensive and fulfil market requirements. Types range forms mediums 22. Mission †¦statement is a short written description of the aims of a business, charity, government department or public organization. purpose mission target aim 23. If you want to compete you must play to your own strengths. play work base contribute 24. In many countries today, global brand owners command the super-premium†¦ end of the market in any given product category, while local brands command the rest. Side end type sort 25. Global brand owners poured into the newly opened markets and, facing little competition in countries unaccustomed to consumer culture, they thought they would clean up. With about to for 26. As people become better off, they want more choices, not fewer. On with about off In order FillBlank 1. R(ed/red) t(ape/tape) and other examples of government bureaucracy hinder a company’s entry into a market. 2. Consumers’ buying habits can be described as their p(urchasing/purchasing) behavior. 3. A w(holesaler/wholesaler) sells goods to the retailers, usually in large quantities. 4. If goods in a shop are on s(pecial/special) offer, they are being sold at a lower price than usual. 5. If a market s(aturates/saturates), it provides too much of a product so that there is more of this product available than there are people who want to buy it. 6. N(ovelty/novelty) is something which has not been experienced before and so is interesting. 7. If a culture is h(omogeneous/homogeneous), it consists people which are similar to each other or are of the same type. 8. A m(ission/mission) s(tatement/statement) is a formal summary of the aims and values of a company, organization, or individual. 9. M(arketing mix/marketing mix) is a combination of factors that can be controlled by a company to influence consumers to purchase its products. 10. M(ailshot/mailshot) is the posting of advertising or similar material to a lot of people at one time. Marketers sometimes focus on particular segments of a given overall market. This process is known as ‘t(arget/target) marketing’ T(angible/tangible) assets are real, physical assets owned by a firm or individual that can be seen or touched. Unit 3 The excellent relations the company enjoys with the local community are a †¦Ã¢â‚¬ ¦ to its highly effective PR Department. credit gift alent genius As a result of the government’s †¦Ã¢â‚¬ ¦ of currency controls, its close relations with several major foreign investors have been jeopardized. proposition imposition compensation concession While some of Toyota’s Japanese plants have †¦Ã¢â‚¬ ¦ production for certain models, over 16 plants are still closed. as sumed consumed undermined resumed Retailers need to †¦Ã¢â‚¬ ¦ and build a relationship with the customer across a range of channels including the internet. inquire require acquire secure There’s a lot we can do to keep our customers and learn more about them. But we need to be creative and come †¦Ã¢â‚¬ ¦ with good ideas. p on about for I hope you don’t mind me †¦Ã¢â‚¬ ¦. to phone phoning phone phoned I hope that you might be able to advise me †¦Ã¢â‚¬ ¦ franchising contracts. for with about on Relations between them are rather †¦Ã¢â‚¬ ¦. They don’t seem to like or trust each other. smooth straightened amiable strained IAG has an unrivalled scale of operations and a †¦Ã¢â‚¬ ¦ of political and business connections. property wealth vast sum China is probably the insurance market with the biggest †¦Ã¢â‚¬ ¦ potential in the world . untapped unheard unknown untouched Today, turning its pioneering presence into a †¦Ã¢â‚¬ ¦success is AIG’s biggest challenge. ntrepreneurial commercial enterprising economical The report †¦Ã¢â‚¬ ¦two key elements of a successful strategy. pinpoints guides invents orients In China, extravagant entertainment are part of business †¦Ã¢â‚¬ ¦. doing practice action act The †¦Ã¢â‚¬ ¦customer of the 21st century does not have time on his or her hands. relentless disordered preoccupied restless Many major retailers failed to adjust to the †¦Ã¢â‚¬ ¦ towards internet buying. orientation move direction walk Unit 3 27. After †¦. cementing good contacts, he went in and completely.. undermined all our hard work. Breaking/soured maintaining/established romoting/ built cementing/undermined 28. Widespread rumours of a hostile take-over bid are certain to .. strain relations between two leading French software companies. drain strain stress pain 29. The restless customer of the 21 century does not have time on his or her hands and there are million other providers, all ready and eager to sell to that customer. Restful Restless resting rested. 30. If something is transparent, it is very clear and easy to understand. Transferable transparent transmissible transactional 31. If someone is explicit, he or she says things clearly, exactly and openly. xplicit implicit requisite honest 32. An intermediary is someone who carries messages between people who are unwilling or unable to meet. Immediacy intermediary intermediatory intermediation 33. I think we’ll have to terminate his contract because he doesn’t fit in with the other people in the office. Extend renew terminate sign 34. If a bank or other organization underwrites an activity, it gives it financial support and takes responsibility for paying any costs if it fails. Underwrites makes certain guarantees secures 35. Capitalization is the total value of a company’s shares on a  stock exchange. Market price capital capitalization market share 36. China was considered to be the insurance market with the biggest untapped potential in the world Untouched untapped unused undone 37. To lobby means to attempt to convince public officials to favor a certain cause or take a certain action. Persuade tempt induce lobby 38. In terms of investing in emerging markets, AIG has an edge over other insurers. edge advance experience activeness 39. With roots dating back more than half a century, AIG has an unrivalled scale of operations and a .. wealth of political and business connections. richness ealth vast various 40. Her outstanding performances set a new†¦ benchmark for singers throughout the world. record remark benchmark line Gapfilling 1. To a(ffiliate/affiliate) means to cause a group to become part of or form a close relationship with another, usually larger, group or organization. 2. Our agent let us down, we though we could c(ount/count) on him to boost sales but he had no commitment, no motivation. 3. They may be our competitor, but we want to stay on good t(erms/terms) with them. 4. They didn’t h(it/hit) it off at first, but little by little the came to be friends. . You should be able not only to relate to your employees, but also to h(old/hold) on to them. 6. We are definitely going to create a new post, so I suggest we should s(ound/sound) out a few people about it. 7. We continue to be one of the world’s leading business-to-business supplier of office products and services, and our m(otto/motto) continues to be â€Å"Our job is to make your job easier†. 8. We’d like to d(raw/draw) your attention to our special offers for regular customers like you. Customers will tolerate a little delay, but they are unlikely to p(ut/put) up with rudeness. They get on really well with each other, so it came as a surprise when they f(ell/fell) out over such a trivial incident. He’s going to be t(ied/tied) up in the meeting till noon, so please come and see him in the afternoon. Unit 4 1. The company will †¦Ã¢â‚¬ ¦ shares to indicate who owns the company, and in what proportion. print issue publish release 2. Billionaire financier George Soros stands to make †¦.. profits with his newly launched investment fund. beautiful handsome pretty hunky 3. If you †¦Ã¢â‚¬ ¦ something, you to control it, usually in order to use its power. tackle harness integrate Their hard work and investment is beginning to†¦Ã¢â‚¬ ¦ fruit. manufacture produce bear bring Several staff underperformed last year and didn’t †¦Ã¢â‚¬ ¦their targets. see meet talk please Whether or not to deregulate health care is a †¦.. issue. separate divisive gapping splitting When some key employees disappeared, the boss said that they’d left to †¦Ã¢â‚¬ ¦ other opportunities. gain pursue purchase ensure We are looking for ways of †¦Ã¢â‚¬ ¦ our rivals. No one will be cheaper than us. underselling below selling above selling overselling In the late 1990s, many countries †¦Ã¢â‚¬ ¦ a sharp economic downturn. looked viewed witnessed glanced Staff who never get any praise for their achievements may †¦Ã¢â‚¬ ¦ up underrating their own abilities. finish terminate complete end What we are looking for †¦Ã¢â‚¬ ¦ a candidate who can get results and work well under pressure. are is being be 6. Of course I can see now that Brian is an †¦Ã¢â‚¬ ¦ to our company, and I’m sorry I so badly misjudged him when he started working for us. asset access assessment acceptance 7. We’ll cut our expenses and downsize our †¦Ã¢â‚¬ ¦ in order to become more competitive on the market. practices actions operations work 8. After some teething troubles, they now have a †¦Ã¢â‚¬ ¦ business with a huge turnover. declining thriving riving diving It’s been a lot of hard work, but she seems to be really making a †¦Ã¢â‚¬ ¦ of her business. walk go step come The new product †¦Ã¢â‚¬ ¦filled the gap of the market and †¦Ã¢â‚¬ ¦took off as soon as it was launched. filled/took filled/set covered/took cov ered/set If an industry, company, activity etc is in the †¦Ã¢â‚¬ ¦, it is not doing well or developing. depress deadness doldrums docks The Mobil logo is an instantly †¦Ã¢â‚¬ ¦ logo across the planet. recognized aware conscious sensed While it’s difficult for the average investor to buy shares in Facebook right now, there are rumors that the company will go †¦Ã¢â‚¬ ¦ in 2012. stock general widespread ublic 41. The advent of LCD watch technology in 1970s created a vast opportunity for the company. Arriving Adventure advent going 42. Gimmick is something which is not serious or of real value that is used to attract people’s attention or interest temporarily, especially to make them buy something. Slogan gimmick mimic gadget 43. We have also seen the downfall of some companies which over-expanded during the last boom. Downmove downwards downfall falldown 44. As the retail market became saturated, they had to think up a short-term strategy and develop some l ong-term planning. Out up on of 45. Today’s consumers are very price.. onscious, but aggressive price promotions undermine the perceived value of our brand Aware knowing informed conscious Gapfilling 1. â€Å"N(epotism/nepotism)† means using your power or influence to get good jobs or unfair advantages for members of your own family. 2. If someone is r(uthless/ruthless), they have or show no pity or compassion for others. 3. P(rototype/prototype) is the first example of something, such as a machine or other industrial product, from which all later forms are developed. ’ 4. A t(riumph/triumph) is a very great success, achievement or victory or a feeling of great satisfaction or pleasure caused by this. . The company has loyal customer b(ase/base) because it meets the expectation of customer by always delivering the goods at lower prices. 6. The company made a profit for the first time since going p(ublic/public). 10. A â€Å"g(immick/gimmick)† is something which is not serious or of real value that is used to attract people’s attention or interest temporarily, especially to make them buy something. 11. We don’t want our customers to think we were r(ipping/ripping) them off if we charged them a higher price. Nobody thought we’d clinch the deal, but we came up t(rumps/trumps) in the end. A â€Å"high f(lier/flyer/flier/lyer† is someone who has a lot of ability and a strong desire to be successful and is therefore expected to achieve a lot. 7. Since the emergence of high-speed Internet, the music industry has complained that it is being brought to its knees by the p(irates/pirate/pirates/irate) of downloading. 8. A â€Å"f(law/flaw)† is a fault, mistake or weakness, especially one that happens while something is being planned or made, or which causes something not to be perfect. 9. If someone is f(ussy/fussy), they not easily satisfied and have very high standards about particular things. If a company is going p(laces/places), it is on the way to success. We had been always ahead of our rivals until 2003 when they o(utstripped/outstripped) us for the first time. Unit 5 16. We use †¦Ã¢â‚¬ ¦ strategies to reach audiences across all channels, from digital to mobile to word of mouth. integrated consolidated united blended 17. In the interview with Bloomberg Opedal says that Orkla is willing to sell assets to †¦Ã¢â‚¬ ¦the expansion in Asia. supply finance pay off provide 18. Unemployment in the booming economies of Australia and New Zealand is at †¦Ã¢â‚¬ ¦lows. most least record highest 1. The company is †¦Ã¢â‚¬ ¦ ways to keep the best salespeople. making oing watching devising 2. A liberal education helps students develop a †¦Ã¢â‚¬ ¦ of social responsibility. sense feeling perception sensation Because technology companies face the †¦Ã¢â‚¬ ¦ labor markets, they have been the most aggressive in devising ways to keep workers. smallest narrowest tightest tiniest Managers can †¦Ã¢â‚¬ ¦educational and special training leave for staff and encourage them to attend training programmes and conferences. decide avoid add advocate Don’t throw money at the workers who want to leave because pay †¦Ã¢â‚¬ ¦ don’t always work. rises raises lifts elevations 6. The company want to hire people that are totally †¦Ã¢â‚¬ ¦ with their values. ined dealing accompanied aligned 7. As a boss, you need to make employees feel †¦Ã¢â‚¬ ¦ they’re not interested in looking elsewhere, because they’re very happy with their life. as though though if whether 8. Building up employee loyalty is important with unemployment at a †¦Ã¢â‚¬ ¦ low. extreme most total record 9. The new CEO †¦Ã¢â‚¬ ¦ the bureaucratic corporate culture to profit-minded entrepreneurship. formed transferred transformed translated 10. The growing number of close relationships between staff has very bad effect on both performance and †¦Ã¢â‚¬ ¦. morale moral motive motion He has a †¦Ã¢â‚¬ ¦of accomplishment when a demanding task is carried out successfully. eel sense thinking perception The company should have †¦Ã¢â‚¬ ¦ of an individual’s or group’s efforts or contributions. acknowledgement knowledge realization admission 46. If an employee is so overloaded that there is not time to keep organized this can increase the stress that leads to burnout. Over-burn burn-off burnout burn down 47. Generous remuneration packages are often attached to overseas postings. numeration remuneration pay benefit. 48. Wholly foreign owned enterprises enjoy exclusive management control of their own business activities and have †¦autonomy in their operation and management with less interference from the government. Appraisal autonomy bureaucracy assessment 49. In a performance †¦appraisal, an employee discusses with their manager how well they have been doing their job, their progress, aims and needs at work. Bureaucracy commission appraisal incentive 50. Staff retention is one of the key factors required to keep your service quality constantly at high level. Retention maintenance retention intervention 51. Already providing top quality services, the company goes a step further by exceeding customers’ expectations at all times. More forwards upwards further 52. Labor crunch is a situation in which there are not enough workers. Redundancy restriction crunch intension 53. The company’s parental leave policies are very generous in allowing time off and reentry into employment. Leave off rest vacation 54. We revamped all the management system, but the business is doing no better than it was before. Redid revamped retained regenerated 55. Morale†¦. is the amount of confidence felt by a person or group of people, especially when in a dangerous or difficult situation. Morale spirit mood status 56. A parent must be careful not to show favoritism towards any one of their children. Favorite favorability favoring favoritism 7. Could I have a quick word with you? saying sentence word talk 58. Actuaries†¦. are people who calculate insurance risks and premiums according to statistical probabilities. Insurers calculators statisticians actuaries 59. If something is†¦ negligible, it is of very little importance or size and not worth considering. remote negligible slight faint 60. They have to take dec isive action to prevent these losses from escalating. Take make create do 61. By focusing on customers and their expectations, he helps companies develop integrated strategies to achieve long-range performance goals. Integrated connected interrogated interrelated 62. She resumed her career after an interval of six years. Retook resumed redid remade 63. While acts of terrorism receive the most coverage, it’s the more traditional events such as fires, floods, explosions, power failures or natural disasters that have the biggest impact. Cover coverage newspapers social networks 64. Whether the quality of customers’ experiences is poor or excellent, all companies have room for improvement. Place vacancy room emptiness 65. When staff turnover is high, a manager needs to understand why people are leaving and work on correcting it. Turndown turnoff turnover turning 66. In urban areas all the major operators in the last few years have been focusing on corporate clients to boost their revenues. Boot boost shoot host 67. About five years a go, the company began to lose sales and market share, and in the last two years, it has made a loss. made done caused taken 68. Individual business units must own and manage their own risks within the framework of an overall risk management policy. framework structure infrastructure organization 69. I am going to suggest we carry out a study of the market, and take it from there. carrying carry arried to carry 70. If a company is in a precarious situation, it’s in a dangerous state and there’s a risk that it may go out of business. cautious precautious precarious embarrassing Gapfilling 1 I am up to my e(yes/eyes) at the moment. Would you be able to give me a hand with these progress report for tomorrow’s meeting. 2 R(aw/raw) material is the basic material f rom which a product is made. 3 R(etention/retention) is the continued use, existence or possession of something or someone. 4 P(erk/perk) is an advantage or extra thing, such as money or goods, which you are given because of your job. Common s(ense/sense) is the basic level of practical knowledge and judgment that we all need to help us live in a reasonable and safe way. 10. People talk much about need for work that gives them quality of life, the work-life b(alance/balance) and the avoidance of stress. A judicious system of p(erks/perks), such as housing allowances or extra holidays should be devised. When the staff feel responsible and accountable for their own work, and when they are somehow involved in the decision-making p(rocess/process), their job satisfaction increases. 6 To d(evise/devise) means to invent a plan, system, object, etc. usually cleverly or using imagination. 7 â€Å"D(esperation/desperation)† is the feeling that you have when you are in such a bad situa tion that you are willing to take risks in order to change it. Everyone needs to continue to develop personally and p(rofessionally/professionally) on the job. A â€Å"s(tatus quo/status quo)† is the situation as it is now, or as it was before a recent change. 8. A s(hareholder/shareholder) is a person who owns some of the equal parts into which the ownership of a company is divided. 9. Our general manager is in c(harge/charge) of running the company and for making joint strategic decisions with the CEO. Unit 6 21. The treatment of a risk in one area may significantly increase the †¦Ã¢â‚¬ ¦ to risk in another area. contact exposure revelation disclosure 22. Failure to attempt †¦Ã¢â‚¬ ¦ the risks that can occur can easily result in a project riddled with potential for failure. managing manage to manage managed 23. While risk management has†¦Ã¢â‚¬ ¦ improved in the last decade, the risks have changed. undoubted undoubting undoubtedly undoubtful 24. Recovery plans of companies should include making certain their vendors and suppliers are also prepared for business †¦Ã¢â‚¬ ¦. interferences interruptions nterventions intrusions 1. The SIA offers a unique forum for dealing with health and †¦Ã¢â‚¬ ¦ issues that may impact manufacture or sale of semiconductors domestically. safety protection security well-being 2 We need executives who can manage strategic risks properly in addition to being able to †¦Ã¢â‚¬ ¦ decisive action whenever necessary. make take do work 3. The company is losing direction and its core products are losing †¦Ã¢â‚¬ ¦.. appeal appearance tempt picture 4. There was a marked growth in turnover, †¦Ã¢â‚¬ ¦ the group’s rapid expansion over the last decade. reflect reflects reflected eflecting 5. Implementing a systematic †¦Ã¢â‚¬ ¦ to workplace safety will require a cultural change in many organizations and within the safety profession. way methodology road approach 6. Company policy and workstation practice must dictate that safety never takes a back †¦Ã¢â‚¬ ¦ to other interests. chair sit seat row No one should tolerate a potentially disabling or life-threatening risk in the †¦Ã¢â‚¬ ¦ of cost-cutting, productivity or any other priority. name image title behalf It is impossible to †¦Ã¢â‚¬ ¦ all risk when entering a new market. legitimate designate imitate eliminate 9. Research show that one-third of the world’s leading companies have †¦Ã¢â‚¬ ¦ for improvement. place location area room 10. Unless businesses accept and review risk regularly, they could eventually find themselves in a state of crisis, struggling to survive †¦Ã¢â‚¬ ¦ focused growth. instead than but rather than Gapfilling 1. If a risk is n(egligible/negligible), it is so small that that it is not worth worrying about. 2. â€Å"A(ctuary/actuary)† is a person who calculates how likely accidents, such as fire, flood or loss of property, are to happen, and tells insurance companies how much they should charge their customers. . Many business leaders are s(cratching/scratching) their heads when it comes to protecting their business against risks. 4. Businesses that do attempt to manage these risks will boost their b(ottom/bottom) lines. 5. â€Å"H(azard/hazard)† is something that is dangerous and likely to cause damage. 6. Absenteeism is the practice of regul arly staying away from work or school without good reason. 7. There is a lot companies can do to stop risky events from becoming a disaster in the first p(lace/place). 8. â€Å"C(raftsmanship/craftsmanship) is the skill at making things. 9. Joint v(enture/venture) is a commercial enterprise undertaken jointly by two or more parties which otherwise retain their distinct identities. 10. â€Å"S(take/stake)† is a share or a financial involvement in something such as a business. If the risk is n(egligible/negligible), it is so small that it is not worth worrying about. â€Å"D(icey/Dicey)† is an informal word which means the same as â€Å"risky†. â€Å"Economic b(lockade/blockade)† is a situation when a country or place is surrounded by soldiers or ships to stop people or goods from going in or out. Unit 7 26. †¦Ã¢â‚¬ ¦from Facebook, Fotobounce can also upload photos to Flickr. Away Apart Except Separated To be open and transparent as part of our commitment to boost public †¦Ã¢â‚¬ ¦ in publicly funded education. reliance possession confidence intimacy 28. Vehicle loan providers have set up internet †¦Ã¢â‚¬ ¦ where they allow clients to fill out loan applications on the internet. functions working operations actions 29. Yoox. com chose to launch in Europe first, close to the designers †¦Ã¢â‚¬ ¦ goods it sells. that which whom whose 30. We enjoy working with companies that want to †¦Ã¢â‚¬ ¦ the online world and generate revenue through the ‘ world wide web’ (www). mbrace contain hold encircle 1 †¦Ã¢â‚¬ ¦biggest US retailers are developing integrated operations. Some of the Some the Some of Of the 2. The company has expanded well beyond its †¦Ã¢â‚¬ ¦ as a seller of books and CDs, acting as an online mall selling everything from gourmet foods to clothing. basis ground causes roots 3. JC Penney, the century-old departme nt store chain, †¦Ã¢â‚¬ ¦ its Internet sales reach $600m last year. saw looked pointed stared 71. If you waste your company’s money you could risk going bankrupt because the money that you are wasting could be better spent else where. oing go to go went 72. If you †¦. customize a product or service, you make or change it according to the buyer’s need. customize individualize justify commercialize 73. Smarterwork does an excellent job of matching freelance†¦. professionals to organizations looking for particular skills. professors professionals employers recruiters 74. If you are †¦.. browsing the Internet, you are looking for information on it. seeking investigating browsing logging on 75. A directory is a book which gives a list of names, addresses or other facts. dictionary postal directory guidebook 76. Major players such as Coca-Cola are now seeing their Facebook pages receive more hits†¦ than their individual websites. comers guests strikes hits 77. A gourmet is a person who knows a lot about food and cooking, and who enjoys eating high-quality food. eater taster appetite gourmet 78. High-street products are those that are intended for ordinary public and not for rich people. high-street low-street common usual 79. Russian internet company Yota has grown from †¦Ã¢â‚¬ ¦ to become one of the largest firms in the market. basics scratch nothing fundamental 80. Internet shopping is easier, more convenient and offer bigger†¦. nd a lot of the major retailers are having to get to grips with it because consumers are dragging them into the space. sorts goods ranges kinds 81. As we didn’t understand the potential impact of e-purchasing early enough, so we are lagging behind our competitors. coming stepping lagging walking 82. Our company will be able to compete in the n ew global marketplace only if we seize the opportunities present. seize Do Make hold Fillblank 1. Search e(ngine/engine) is a computer program which finds information on the Internet by looking for words which you have typed in. To l(itter/litter) means to spread across an area or place untidily. 3. A s(tart-up/start-up/ start up/tart up) is a newly established business. â€Å"A(utonomy/autonomy) is the ability to act and make decisions without being controlled by anyone else. 4. Bricks and m(ortar/mortar) is the term used to denote a business that operates conventionally rather than over the Internet. 5. M(ail-order/mail-order/ mail order/ail order) is a way of buying goods in which you choose what you want, usually from a catalogue, and it is sent to you. FillBlank Unit 1 1. As an instructor she has s(ense/sense) of humor, she is enthusiastic and sets long-span goals. 2. â€Å"C(orporate/corporate) i(dentity/identity)† is the characteristics of a  corporation  which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of  trademarks. 3. To encourage effective communication between departments, the Trust was keen to adopt open p(lan/plan) office accommodation. Unit 2 4. The process of expanding b(eyond/beyond) the domestic market can seem very intimidating and daunting for many small businesses. . If you state an amount per c(apita/capita), you mean that amount for each person. 6. An o(utlet/outlet) is shop that owned by a particular company and that sells the goods which the company has produced. 7. One of the big problems for smaller investors is getting a f(oothold/foothold) in the commercial property market. 8. F(oreign/forgeign) e(exchange/xchange ) is the system by which the type of money used in one country is exchanged for another country’s money, making international trade easier. Unit 3 9. If you b(reak/break) off a talk with someone, you stop it because you can’t find agreement. 0. ILT Services is set to b(uild/build) up a sales network for Poland, the Czech Republic, Slovakia and Hungary. 11. LABG is a student organization whose purpose is to f(oster/foster) the relations between Chicago Booth and Latin American people. Unit 4 12. The customer b(ase/base) is the group of  customers  or  consumers  that a  business  serves. 13. A w(holly/wholly) owned subsidiary is a company whose stock is entirely owned by another company. 14. C(osmetic/cosmetic) s(urgery/surgery) is any medical operation which is intended to improve a person’s appearance rather than their health. 15. If you o(utbid/outbid) someone for something, you offer more money than him or her to buy that thing. Unit 5 16. â€Å"C(omission/commission)† is the payment to someone who sells goods which is directly related to the amount of goods sold. 17. C(ommon/common) sense is the basic level of practical knowledge and judgment that we all need to help us live in a reasonable and safe way. 18. If you get a pay r(ise/rise), you have an increase in the fixed amount of money you earn for doing your job. 19. Like the rest of the world, Canada will face a labour c(runch/crunch/crisis/risis) in the next 10 years. Unit 6 20. Successful modern leaders should be supportive of staff, but should also take d(ecisive/decisive) action to maintain standards of behaviour. 21. A h(azard/hazard) is something that is dangerous and likely to cause damage. 22. Staff t(urnover/turnover) is the rate at which employees leave a company and are replaced by new people. 23. â€Å"A(bsenteeism/ bsenteeism)† is a habitual  pattern  of  absence  from a  duty  or  obligation. Traditionally, it has been viewed as an indicator of poor individual performance. 24. Financial services firms are ahead of the curve when it c(omes/comes) to risk management practices. Unit 7 26. A d(irectory/directory) is a book that gives a list of names, addresses or other facts. 27. A p(ioneer/pioneer) is a person who is one of the first people to do something. 28. M(ail/mail) o(rder/order) is way of buying goods in which you choose what you want, usually from a  catalogue, and it is sent to you. 29. If someone or something is home-g(rown/grown), they belong to or were developed in your own country. 30. If a product or a service is e(xclusive/exclusive), it is expensive and only for people who are rich or of a high social class. IndicateMistakes Midterm 1. In the Harvard Business School professor Theodore Lewitt’s seminal paper The Globalization of Market, (written) in 1983, he argued that, as new media and technology shrank the world, people’s tastes would converge, (creating) a single global market that (would be dominated) by the world’s most (success) brands. 2. So when the Berlin Wall (fell) and the barriers (to) world trade (came down), it seemed Prof Lewitt would be proved (rightly). 3. Global brand owners (poured into) the (newly opened markets) and, facing (few competition) in countries (unaccustomed to) consumer culture, they thought they would clean up. Then some awkward commercial realities started to close in. 4. Once local consumers (had tried) these new products, they (found) them (far too expensively) to buy (on regular basis), even if they liked them. 5. And soon, local producers (sprang up) (offer) much better (value for money) with products of only (slightly inferior quality) at a vastly lower price. 6. (Usually), too, these products were (better suited) to local tastes and cultural preferences than (that) being (foisted onto) consumers by the global corporations. 7. The global brand owners were left (spreading) their advertising and other (fixing costs) over (tiny market shares) and often faced (extra costs), such as tariffs. 8. In (many of) these countries today, global brand owners command the (super-premium end) of he market in any (given product category), while local brands command (rest). 9. The global brand owners could try (to move) into the mass market by (creating) low-price products (design) to suit local tastes, but that would throw them into head-on competition with local companies possessing better distribution channels and a (far deeper understanding) of the market. 0. Increasingly, therefore, they have resorted to (buying) local brands and the companies (whose) own them. And here, of course, (lies) the paradox. Whatever is the point of owning a global brand if it does not (work) in global market? Final exam 1. (On the surface), flexible working might (seem to be) about people (being) able to choose their working hours and, perhap s, spend some time (to work) away from the office. 2. But it is also (a fundamental change) in the way (people work)- and, (more importantly), the way (they managed). 3. Flexible working is (a shift) from â€Å"time-based† to â€Å"result-based† (working practices) and could herald the biggest change (for) the (workplace) since the (start) of the industrial revolution. 4. New employee legislation is one of the main (motivation) for employers (to introduce) flexible working practice-but not the only one. In Europe, for example, employers are obliged (to offer) parents with young or disabled children the right (to request) flexible working. 5. While legislation is a major catalyst to (introducing) flexible working, there are other reasons. In the US, for example, the fall in the price of (mass market computer) and communications technologies (are) encouraging organization (to allow) more home working. 6. Flexible working is also (likely) to (appeal to) a wider skill pool and help with (staff retention). Marry Sue Rogers, human capital management leader at IBM Global Service, says that IBM has embraced flexible working (helping) with recruitment. 7. In Europe, companies have to (provide) flexible working (because of) legislation-but it is also a way (to recruit) from a broader skill pool, (include) women and older people. . (With) an (ageing) workforce we have to find ways to retain older staff. It also gives (greater scope) to male employees who (increasing) want flexible working to create a better work/life balance. 9. Although new legislation (is forcing) organizations (to adopt) flexible working practices, there are (sound) business reasons to give employees more (flexible). 10. Organizations which have (embraced) f lexible working have found that it can (cut costs) and improve productive). More importantly, it enables them (to recruit) staff from much broader skill pool and retain staff. Resit 1. Management (at) large organizations do not embark (on) widespread and risky company restructurings (unless) they believe their businesses are (for) straitened financial circumstances. 2. And the potential long-term damage (with) company branding that can be done if staff and managers clash publicly (over) plans will almost always take a back seat (to) other priorities, such as getting the business back (into) profit. 3. Nevertheless, brands are (a key part) of the intangible assets that (is) playing an (increasingly) important role on company (balance sheets). 4. This (means) that it can be a serious issue for any business if its brands emerge as (tainted) in the long term by strikes and other industrial conflicts. If this is the (risky), how can corporations or other (branded organizations) reduce this danger? 5. Langford estimates that about a third of his clients’ problems (with respect to) this risk (are) caused by the behavior of their (staff); with industrial action and disaffected workers (be) the most common examples. 6. Poor industrial relations do not come about (in isolation). They reflect (on) the business (as whole) and the way (in which) it is being managed. 7. If the management think the brand is (something) (done) by the marketing communications department, (this) makes for very poor brand (strategic). 8. The danger here for service companies (is) that the impression of the brand (given) to the customer is often dictated by the (behave) of staff at the bottom of the (organization hierarchy). 9. Brands (represent) the (value) of the organization’s relationship with (their) customers. It’s the one thing (a competitor) cannot copy. 10. Companies are not able (to insure) against (declines) in brand value, but often compound the problem by (not manage) the risk to (their) most valuable asset. Indicate mistakes Midterm (1-3) 1. The communication between companies and customers is (increasing) becoming two-way, with customers service centres (designed) to gather information, not just (complaints), from customers about (all aspects of use) of a company’s products. 2. (Some) say that first impressions (count). (Another) think that someone’s character can only be judged after a lot of (contact) in business contexts and socially. 3. A new trend for companies (to set up) e-marketplaces on the Internet (that) they work together (on) procurement of materials and parts. Suppliers can make bids (in competition with) each other. 4. When firms work together (on) a particular project, they may (enter) into a strategic alliance. This may (take the format) of a (joint venture) between two or three companies or a consortium between several organizations. 5. Globalization has (affected) marketing strategies in many ways. In the past, for example, the best way to enter a market tended (be) the main concern. Today, (by contrast), international marketers ask themselves whether it is better to standardize or to adapt a product (across) different markets. . (Finding) the right international mix has (become) one of the key (question), and answers vary (greatly) from company to company and from product to product. 9. HCPS is a private health care organization (based) in Geneva, Switzerland. It (offers) advice and (treat) to wealthy people and company employees (all over the world). 10. The HCPS group was (formed) a year ago, (following) a takeover of HCP by Sanico rp, another health care organization. Since the takeover, the company has become more centralized, with more decisions (is) made by the top management at (head office). Final (1-7) 1 It (estimated) that 90 per cent of (medium) to large companies that could not (resume) near-normal operations within five days of an emergency would (go out of) business. 2 While acts of terrorism receive the most (coverage), it’s the more traditional (events) such as fires, floods, explosions, power failures or natural disasters (who) have the biggest (impact). 3 To (best) protect cashflow, competitive position and profit, companies need to (access) the potential hazards that can (impact) top revenue sources and make sure (there is) business continuity planning. 4. Getting) to a (win-win situation) clearly requires (a number of) special skills, such as (make) concessions. 5. After 17 years of (lobbying) by Mr Greenberg, AIG was the first foreign (insurer) (being) allowed (in to) China. 6. Over the (past) six years, Samsung (fights) to move its brand image more (upmarket) to compete with (premium) names, such as Sony. 7. Pressure has (mounted) on Samsung to keep its (efforts). The company recently slipped back (into) third place behind Motorola (on) mobile handset sales. 8. It is clear that young people have a (huge impact) (over) their parents and older people (when) it comes to (choose) technology. . (On) the surface, flexible working might seem to be about people (be) able to choose their working hours, and perhaps, spend (some time) working away from office. But it is also a fundamental change in the way people work, and more (importantly) the way they are managed. 10. (Flexible working) is also likely to appeal (with) a wider (skill pool) and help (with) staff retention. Resit (1-7) 1 People are happiest not only when they are (respected member) of a team (they admire) (but) when the team and the company are respected by (the world outside). Being (part) of a (trusted), honest group is an indispensable component of employee happiness and engagement. So (is) (establish) ties with colleagues you respect. 3 Management at large organizatio ns do not embark (on) widespread and (risk) company (restructurings) unless they believe their businesses are in (straitened) financial circumstances. 4. Brands (are) a key part of the intangible (assess) that are (playing) an increasingly important role (on) company balance sheets. 5. It can be a serious issue (for) any business if its brands (emerge) as tainted (in the long term) by strikes and (another) industrial conflicts. . (Figures) out from 2004 from Ofcom, the communications regulator, (showed) that more than 56 per cent of homes had internet (access), with a third of those (have) a broadband connection. 7. Externally, advertising has been the most visible (form) of communication (with) customers. (Usual) this is designed to increase product sales, but there is also institutional advertising, designed to improve perceptions of company (as a whole). 8. UK companies have failed in the past (prepare) their (staff) in key areas before (sending) them abroad. What’s new is that they are starting to (pay attention to) it. . While 89 per cent of companies formerly assess a candidate’s job skills prior to a foreign posting, less than half go through the same process for cultural suitability. 10. Several department heads are unhappy because they can’t get a quick answer when they want to spend money, even small sums. When they ask their present line manager 1. In 1967, John Kenneth Galbraith argued that the USA (was run) by a handful of big companies (who) planned the economy in the name of stability. These were (hierarchy) and bureaucratic organizations (making) long runs of standardized products. 2. They introduced â€Å"new and improved† (varieties) with predictable regularity; they provided their workers (for) lifetime employment and they enjoyed (fairly) good industrial relations with the (giant trade unions). 3. That world is now dead. The US’s giant corporations have either (disappeared) or (be transformed) by global competition. (Most) have shifted their production systems from high-volume to high-value, from standardized to customized. And they have (flattened) their management hierarchies. 4. Few people these days expect (to spend) their lives (to move) up the ladder of a single organization. Dramatic changes (are taking place). But where exactly are they (taking up)? Where is the modern company heading? 5. These are three standard answers (to) this question. The first is that a handful of giant companies are engaged (with) a â€Å"silent takeover† of the world. The past couple of decades have (seen) a record number of mergers. The survivors are (far) more powerful than nation states. 6. The second (school of thought) argues (almost the opposite): it (says) that big companies are thing of the past. For a glimpse of the future, look at the Monorail Corporation, (that) sells computers. 7. Monorail (owns no) factories, warehouses or any (others) tangible assets. It operates in an office building in Atlanta. (Freelance workers) are designing the computers while (demand) is still low. 8. The third (school of thought) (says) that companies are being replaced by â€Å"net works†. Groups of entrepreneurs form such a network to market an idea. They then sell it to the highest bidder and (move on to) produce another idea and to create another firm, with the money (is) supplied all the time by venture capitalists. 9. Another way (to look) at the future of the company is (to focus) on the environment that will determine it. That environment is dominated by one thing: choice. Technology and globalization opens up (ever more) opportunities for individuals and (firm) to collect information and conduct economic activity outside traditional structures. 10. While the age of (mass production) lowered the costs of products (for) the expense of (limiting) choices, modern â€Å"flexible† production systems both (lower) costs and increase choices. 11. Consumers have more choice over where (will they spend) their money. Producers have more choice over which suppliers (to use). Shareholders have more choice over where (to put) (their) money. 12. With (all that choice) around, future (company) will have to be very flexible in order to (quickly adapt) to the changing environments if they (are to survive). 1. The nation was (in shock). David Beckham, Britain’s most (beautiful) footballer emerged from his house on Monday morning (to allow) the world (photograph) a wound above his left eye. 2. Sir Alex Ferguson, manager of (his then team) Manchester United, had (lost his temper) after a defeat and(kick) a football boot, (which) hit the Beckham eyebrow. 3. In sports, more than in most businesses, the management tactics are (out in the open) for all to see. Not many managers try (to strangle) their subordinates-as Bobby Knight, a former basketball coach at Indiana University, (once do). But the ability (to inspire fear) has always been an essential tool of management. 4. (Lots of) successful chief executives (rule by terror). (None), it must be said, (reaches) the standard (setting) by John Patterson, who built NCR early in the 20th century. 5. One NCR executive discovered he (had been fired) when he found his desk and chair (in flames) on the company lawn. Modern laws (on) constructive dismissal and employee harassment have put an end (with) such fun. . However, terror in the workplace is (making a comeback) these days. In an economic upswing, fear (goes underground). Workers are (scarcity), and therefore powerful; bosses must handle the talent (with) care. 7. When times (turn tough), the balance of power swings. As Hank Paulson, chairman of Goldman Sachs, (put it), in a speech that upset his staff, â€Å"in almost every one of our bu sinesses, there are 15-20% of the people that really (adds) 80% of the value. † (In other words), 80-85% are largely redundant-and had better shape up fast. 8. Does fear really motivate? In sport, says Scott Snook, who teaches organizational behavior at Harvard Business School, â€Å"fear can become a barrier to (take) risks, (yet) can provide the essential emotional kick needed to (meet) a challenge. † Coaches need to (strike) the right balance in order to develop talent. 9. Yet (use) in boardroom, fear can be disastrous. Tony Couchman, a headhunter at Egon Zehnder in London, (recalls) the board of a large firm with a chief executive who so dominated his directors that they (rarely) questioned or challenged him. â€Å"Success in such a company depends on (having) a great leader and a steady market,† he argues. 0. Jim Collins, author of a book that explains why some firms (succeed in) making the jump â€Å"from good to great’ and (other) fail, found that the approach (to) fear was a key distinction among firms that he surveyed. He found that in the (truly) successful firms people were â€Å"productively neurotic†. 11. At Microsoft, for ex ample, employees worry all year (at the prospect) of their annual meetings with Bill Gates, (who) even (being shouted at) would not hurt as much as (seeming) to be an idiot. 12. The (driving) fear of failure, points out Mr. Collins, is not unique (to) corporate life. â€Å"I’m self-employed, and I live with constant fear,† he says. â€Å"But I’m self-afraid. † That kind of fear is common among creative artists and also in professional services (where) the person is the product and lots of fragile egos have to (manage). 1. In its 30-year history, Nike had become the (undisputed) leader in sports marketing. But beneath the success (was) an Achilles’ heel. Nike is named (for) a woman – the Greek goodness of victory-but for most of its history, the company had been perceived as (being) mostly about men. . Could Nike do more to realize full potential of female customers? And how could it afford (not to), given the threats to its future with Air Jordan (ran) out of air and brands like Sketchers (digging) into the teen market with shoes inspired by skateboarding, not basketball. That was a huge question at Nike HQ. The launch of Nike Goddess was the (makings) of an ans wer. 3. For (many of) its history, Nike’s destiny was controlled by its founders, Phil Knight and his (running buddies), who designed up athletes in locker rooms and made the (executive decisions). But by throwing together a diverse team of people with different backgrounds and different levels of seniority, Nike has found that it can keep (many of) its core attributes while (adding) news sources of inspiration. 4. (Taking) the (combination) of star designer John Hoke and newcomer Mindy Grossman, vice president of global apparel. Hoke designed (the look) and (feel) of the first Nike Goddess store. 5. Then Grossman, whose career has included (helping) (making) Ralph Lauren into a retail icon, pitched the design ideas to Nike’s top retailers as stores within stores. Now it (looks) like Nike has a chance (to reach) a crucial objective: double its sales to women by the end of the decade. 6. Nike Goddess began (as a concept) for a women-only store, and there’s a reason why. (Many) of the retail settings in which the company’s products were found were a turnoff to female customers: dark, loud, and harsh- in a word, male. (On sharp contrast), the Nike Goddess stores have the comforting (feel) of a woman’s own home. 7. Designing a new approach to retail was only one element in Nike’s campaign. (Another) was redesigning the shoes and clothes (themself). Nike’s footwear designers worked (on) 18-month production cycles-which made (it) hard to stay in step with the new styles and colours for women. 8. The apparel group, (which) worked around 12-month cycles, was better at (keeping on with) fashion trends. But (that) (meant) that the clothes weren’t co-ordinated with the shoes-a big turnoff for women. 9. When Jackie Thomas, Nike’s US brand marketing director for w How to cite Key Enm4, Papers